Strategy-first branding and Showit websites, built to make you easier to trust and easier to choose.



If your brand feels pieced together or your website is just sitting there, you’re leaving trust and revenue on the table.

We build clear, strategy-first brands and custom Showit websites that guide the right clients to a confident yes.

Strategy-first branding and websites that make you the obvious choice



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Big-picture strategy with real-world business experience behind it.

How we build brands that work

A simple structure that takes your brand from pieced together to clear, cohesive, and chosen.



Clarify


We use Brand Discovery to get clear on what you do, who you serve, and why you’re the obvious choice. No guessing. No vague advice.







We build your Brand Strategy Framework, then translate it into messaging and creative direction. So it sounds like you and looks like you, everywhere.

Align


We design your visual identity system and deliver a brand manual you can actually use. Less explaining. More confident yeses from the right clients.


Activate


"Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.” - Dr. Loree Johnson "Jennifer opened my eyes to what branding is really about. The Brand Book immediately shifted how I saw my business, and I knew it would shift how others saw it too.” - Darwin R. "Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves.” - Gaby Zatarain, Gaby & Grace
"Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.” - Dr. Loree Johnson "Jennifer opened my eyes to what branding is really about. The Brand Book immediately shifted how I saw my business, and I knew it would shift how others saw it too.” - Darwin R. "Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves.” - Gaby Zatarain, Gaby & Grace

 Ready for a brand people trust and choose faster?









apply to work together

If your brand isn’t clear, you end up doing extra.
Extra explaining. Extra convincing. Extra follow-up.

Because when someone lands on your site, they’re deciding fast:
Do you make sense?
Do you feel credible?
Are you the obvious choice?

And yes, you’re being compared to the other three tabs they have open.

When we work together, we build that foundation on purpose.
So your brand is clear, consistent, and doing its job before you ever have to explain yourself.



















Your brand isn’t a logo. It’s the shortcut to trust.





We’ll review your application within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.

View Signature brand Design
Signs your brand isn’t pulling its weight:


  • People don’t get what you do fast
  • Your offer feels harder than it should
  • Your visuals don’t feel consistent
  • The experience feels a little shaky
  • Your differentiation isn’t clear
  • Your marketing has to do the heavy lifting


You can have a beautiful logo and still struggle to sell.
Not because the logo is bad.

But because the parts that make branding work were never built.







 


When those three are true, marketing stops feeling like a full-time explanation job.

If it’s not doing all three, people hesitate. Then they keep looking.



 


3.

Makes you easy to choose.



 


2.

Makes you easy to trust.



 


Makes you easy to spot.



 


1.

A working brand does three things:

When your brand isn’t working, you feel it.
Because you end up doing extra.

If your brand isn’t making you easy to choose, this is where we start.

Is your brand doing its job?

Bottom line


Strategy-first branding and Showit websites that get you chosen.

Clear brand systems and custom Showit websites, built to make your business easier to run and easier to choose.


How we help 

Apply to work Together

Your brand isn’t built off a template or a trend. We build around your goals, your audience, and what makes you the obvious choice.








Tailored to your business


We start with positioning, messaging, and creative direction. Then the visuals and your website have something solid to stand on.











Strategy first, then creative direction and design




Pretty isn’t the goal. Clarity is. Your brand and website should guide people to the next step without you having to over-explain.

Built to convert




You’re not getting trend-based branding. You’re getting big-picture strategy and hands-on creative direction, executed with precision. Because we make it make sense before we make it look good.










Led by strategy, not trends





We’ll review your application and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call. From there, you’ll receive clear next steps to move forward.

If your business has grown but your brand and offers still feel pieced together, marketing starts to feel heavier than it should. This VIP Day gives you a clear center so you can simplify your offers, sharpen your positioning, and show up with a message that actually lands.






Stop spinning. Get clear direction for what you sell and how people choose it.



Brand + Offer Strategy VIP Day





If your brand is clear but your website isn’t doing its job, you’re doing extra. We design custom Showit websites that look like your brand, tell the right story, and make it easy for better-fit clients to take the next step.






Custom Showit websites built to guide people to a confident yes.


Custom Showit Websites


We clarify your positioning and messaging first, then turn it into a cohesive visual identity system you can actually use. So your brand feels clear, confident, and easy to trust, without you having to over-explain every time you market.





Branding that makes you the obvious choice.



Signature Brand Design

Three ways to work together, depending on what you need right now.





Our services

It’s a long list of titles, I know.
But at the end of the day, titles don’t build brands. People do.

Founder. Creative Director.
Brand Strategist. Big-picture thinker.


Meet Jennifer Taormina

My career has lived at the intersection of perception, people, and growth. I started in advertising, recruited top talent for SMBs and Fortune 500 environments, built businesses from the ground up (including a tech startup), and consulted and contracted with brands on strategy, marketing, and sales.

Here’s what that taught me:
A brand is not what you say. It’s what people believe after experiencing you.
So we build it on purpose.










Clarity, consistency, and an experience people can feel.




What actually builds brands

A great brand isn’t just about how it looks. It’s about how people experience you. That experience is what makes them buy, come back, and tell their friends.

At JT&Co, I lead the strategy and creative direction, and my team brings the design and Showit execution to life.

We pair clear business strategy with timeless design so your brand doesn’t just look beautiful. It’s built to last.

It all starts with real empathy. Because branding isn’t only what you say. It’s how you make people feel.














A great brand is about how people experience you




Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Dr. Loree Johnson, Therapist, Infertility Specialist, Author & Speaker

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

“Jennifer opened my eyes to what branding is really about. The Brand Book immediately shifted how I saw my business, and I knew it would shift how others saw it too.”


Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Darwin Ruiz, Personal Trainer & Medical Exercise Specialist

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

Branding was new to me, but Jennifer walked me through every step and helped me get to the core of my business. I’m proud to share my brand now, and I feel confident communicating the experience we want clients to have.


Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Tammy M., Owner Classy Touch Cleaning

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

“Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. Now our brand feels consistent and recognizable everywhere, and it has saved us time, effort, and money when creating marketing materials.”



Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Gaby Zatarain, Founder + Designer, Gaby & Grace

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

“Jennifer brought our vision to life with unique, custom logos that truly stand out. She was honest, transparent, on track with the timeline, and her eye for detail is unmatched.”




Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Jessica D., Dillard Signature Living

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

“Before working with Jennifer, my brand didn’t feel clear or complete. Now I have a logo I’m proud to share, and things feel smoother. My clients can access what they need, and I feel more organized and aligned.”





Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Brooke P., Interior Designer

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

“Jennifer and her team gave my ministry clearer, more precise direction and helped me refine our purpose and goal. From the design to the color palette, it took the guesswork out of marketing our message.”






Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.

— Keri B., Faith-based Author & Speaker

Dr. Loree Johnson, Therapist, Infertility Specialist, Author and Speaker

view our portfolio

view our portfolio

Some of the brands we’ve built



A few of the brands we’ve helped bring clarity, cohesion, and conversion to.

view our portfolio

view our portfolio

Some of the brands we’ve built

A few of the brands we’ve helped bring clarity, cohesion, and conversion to.

1817 Brook Paysee Elise Monrow Gaby and Grace Evia Galveston Island ReadyMat IDMS San Luxe Classy Touch Sugar Bean
Sonya Power Dr. Loree Johnson Maggie Thompson Chris Garcia Amelia Townsend MPR Ministries Beauty Bar Darwin Ruiz Dillard Signature Living
1817 Brook Paysee Dillard Signature Living Gaby and Grace Evia Galveston Island Elise Monrow Dr. Loree Johnson Maggie Thompson IDMS Darwin Classy Touch MPR Ministries Amelia Townsend Beauty Bar Sugar Bean
aPPLY to work together

Your business deserves a brand that actually works



A brand isn’t a logo. It’s the clarity, message, and experience that make people trust you, remember you, and choose you.

When the pieces work together, your business gets easier to run, your marketing gets cleaner, and you attract better-fit clients.

If you’re ready for branding built intentionally, not rushed, templated, or "good enough for now," let’s talk.


Let’s build the strategic foundation everything else stands on.


We’ll review your application within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.