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Value Pricing, Value-based pricing, value-focused pricing
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As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]

Avoid Common Pricing Mistakes: Discover the Power of Value Pricing

Featured Post

5 Powerful Pricing Strategies for Increased Profit and Client Happiness

Strategy

Unleash Organic Traffic: 5 Essential Strategies to Maximize Your Reach

Strategy

Unlock Your Dream Retail Accounts: 5 Key Sections for a Winning Media Kit

Marketing

Why “Proven” Strategies Can Hurt Your Small Business

Strategy

brand reputation, online presence, branding, social media, media, online brand reputation
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When you run a business with an online presence, you have to learn how to protect the reputation of you and your business.

How to Protect Your Online Brand Reputation

Branding

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This post is your guide to finding the right copywriter to write your website copy, landing pages that convert, craft killer email newsletters, or dream up engaging social media posts.

What Should I Look for in Hiring a Copywriter?

Marketing

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Dear Jenny, I’m about to start a small catering business and I anticipate working alone for the first 1-2 years. My budget is tight but I want to launch successfully. Can you help me with what branding…

What Branding Essentials Are Necessary When I First Start Out?

Advice

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Dear Jenny, I’ve been giving friends and family advice on interior decorating for free for years. They always ask about paint colors and furniture placement when I’m over.

What Do I Say to Family & Friends Who Want a “Deal” For My Services?

Advice

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Great branding makes you look professional and can turn a casual browser into a potential customer.

How Do I Choose Colors and Fonts for My Business’ Branding?

Branding

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Dear Jenny, I’m naturally organized and would love to get paid to help people streamline their lives! But I’m trying to decide whether to focus on being a professional organizer in…

How Do I Pick a Niche for My Professional Organization Business?

Advice

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Dear Jenny, I run a housekeeping business and have a lady who works with me (we divide up the cleaning jobs between us) – she does exceptional work, but…

How Do I Handle an Employee Who’s Always Running Late?

Advice

starting a business, advice, service
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I want to network and create buzz around my new business, but I’m finding many people suggesting that I give my services away for free as I’m just starting out.

Does Starting a Business Mean Giving Away Your Services…for Free?

Advice

branding statement, branding, positioning statement, strategy
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Have you ever been asked what you do, or about your business, said something hastily, and then walked away feeling like your description was totally lame?

How to Write a Brand Statement for Your Small Business

Marketing

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Dear Jenny, I am a psychotherapist who has been in private practice full-time for the past ten years. I never really branded myself and historically loved the idea of being a “generalist,” but at this point in my career, it is time for a change. Also, the…

It’s Time for a Career Change…Where Do I Start?

Advice