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As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]
When you run a business with an online presence, you have to learn how to protect the reputation of you and your business.
This post is your guide to finding the right copywriter to write your website copy, landing pages that convert, craft killer email newsletters, or dream up engaging social media posts.
Dear Jenny, I’m about to start a small catering business and I anticipate working alone for the first 1-2 years. My budget is tight but I want to launch successfully. Can you help me with what branding…
Dear Jenny, I’ve been giving friends and family advice on interior decorating for free for years. They always ask about paint colors and furniture placement when I’m over.
Great branding makes you look professional and can turn a casual browser into a potential customer.
Dear Jenny, I’m naturally organized and would love to get paid to help people streamline their lives! But I’m trying to decide whether to focus on being a professional organizer in…
Dear Jenny, I run a housekeeping business and have a lady who works with me (we divide up the cleaning jobs between us) – she does exceptional work, but…
I want to network and create buzz around my new business, but I’m finding many people suggesting that I give my services away for free as I’m just starting out.
Have you ever been asked what you do, or about your business, said something hastily, and then walked away feeling like your description was totally lame?
Dear Jenny, I am a psychotherapist who has been in private practice full-time for the past ten years. I never really branded myself and historically loved the idea of being a “generalist,” but at this point in my career, it is time for a change. Also, the…