May 15, 2020

About Jennifer


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It's great to have you here! As a seasoned business coach, consultant, mentor, and motivational speaker with over 20 years of experience, I'm excited to share my personal and professional insights to help you on your entrepreneurial journey. Let's get started!

Hi, I'm Jennifer!

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Welcome and thanks
for stopping by!

Hi there, I’m Jennifer Taormina, an online Business Coach and Consultant championing women-owned small businesses.

I’ve accomplished a lot in my career, but it didn’t come without grit, plot twists, and much growth.

I’m a big-hearted Texan native with over 20 years of combined experience as a:

  • Two-time Silicon Valley start-up founder
  • Multiple six-figure small business owner
  • Business consultant to service-based and e-commerce companies
  • Talent acquisition consultant to Fortune 500 companies

Like most women on a mission, my path wasn’t a linear one.

When I was in 3rd grade, I knew that I would own a business one day. But it wasn’t until I was 35 that I took the leap from my successful corporate career and saddled up to ride into the sunset of the Wild West of entrepreneurship.

I’ve ridden across the valleys and mountains of being a small business owner and entrepreneur over the last 13 years, emotions and all!

Having been in the trenches and rolling up my sleeves, I’ve experienced all the highs and the lows–from building a multiple six-figure service-based small business to launching two startups in San Francisco and Los Angeles.

I know what it takes to build a business from the ground up and pivot when you have to adapt to changes in your industry, audience, or goals.

Now, I use those skills to help women entrepreneurs like you build a profitable business that allows you to live life from a place of CHOICE.

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So why would I help other small business owners,
instead of just returning to “business as usual”?

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Copycat Entrepreneurs

A Lesson on Why You SHOULDN’T Follow the Herd

In 2016, I saw a Facebook ad from a business coach promising to help me make six figures in three months. But I couldn’t help wondering, “How in the heck could this be?!”

That one ad took me down the rabbit hole of the online marketing kool-aid. My social media feed started to light up like a Las Vegas billboard with even more “how to make six-figure” ads.

I decided to do some research–subscribing to countless mailing lists and sitting in on too many webinars looking to see what these digital marketers and coaches were selling and how they were doing it.

Let me ring the cowbell, folks!

What I Learned

People are being herded like cattle into expensive coaching programs by unqualified coaches.

Even worse, they are being fleeced like sheep when they could have just googled the same information for free instead of buying another digital course.

I bought a few digital courses and quickly realized that:

I already knew this stuff,
Anyone can Google or YouTube it, and
It looked like the same material other digital marketers and coaches were selling, just packaged a little bit differently.

Recycled and repackaged marketing programs are good for the people selling them…but it does nothing to help you.

What you need are proven tactics from someone who has actually BUILT businesses from the ground up. And that’s exactly what I give you.

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What Makes Dear Jenny Different?

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I Wouldn’t Say I Like to Bake, But I Sure Do Love to Build

I created Dear Jenny as a platform to help small business owners and entrepreneurs just like you “guru proof” their businesses and cut through the BS.

I’m hellbent on helping service-based, women-owned small business owners stop the overthinking and overwhelm so that you can be intentional about every business decision you make to grow your business.

We may not have the same learning curve, finances, resources, and support, but what we do have in common (if you are here) is the commitment to collectively grow thriving businesses with the desire to serve others at the highest level.

I Call This “Building Businesses With Heart”

Building a business with heart is seeing a human being on the other end of every transaction. When you combine this approach with your passion and your desire to serve, profitability follows.

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Solutions Backed by Experience

Entrepreneurs need the tools, resources and business best practices that take the guesswork out of growing a profitable service-based business.

And no – I’m not your typical business “cheerleader” using fluffy “rah-rah” language just to make you feel good.

I cut through the B.S. and offer experience-backed solutions to help you streamline, run and grow a profitable business.

That’s why my clients don’t only see me as their business coach but also their problem solver, their business therapist, their go-to advice lady, and of course, their Dear Jenny.

Get on my calendar for a discovery call!

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Let’s Meet Where You (and Your Business) Are

I know what today’s service-based and outcome-driven self-employed professionals need to create and deliver the services their clients want.

I meet you exactly where you are, whether you’re starting a business or a seasoned entrepreneur looking to take your business to the next level.

By helping you navigate the business minefield as you grow your online business or foot-traffic storefront, I tailor my business coaching and consulting to meet your unique business goals.

Schedule a Discovery Call

Book Now!

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One-Stop Business Growth

Every Step to Starting and Growing Your Business…All in One Place

If you want to level-up quickly, having the resources you need in one place is the fastest way to get you there.

The world is full of information you can use to build a thriving business. But having it all in one place helps you stay focused and on track.

You’ll avoid the distractions that lead to “paralysis by analysis” and other entrepreneurial pitfalls that keep so many business owners from turning their business dreams into reality.

I can help you:

  • Rebrand and pivot your business model to increase profits
  • Get your website up and running…and done right
  • Set up your multi-channel marketing, sales, and cross-selling and upselling strategies
  • Develop partnerships to grow your professional network
  • Define your business operations, strategy, and development
  • Build powerful and profitable email marketing assets that grow your sales
  • Get more clients…consistently! (even with a small marketing budget)
  • Niche your business so you attract the clients you want
  • Create Amazon Seller Central storefronts
  • Hire and manage employees and contractors
  • Set yourself apart from your competitors

Schedule Your Complimentary Business Coaching Consultation

Book Discovery Call!


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About Jennifer

Hello, I'm Jennifer. With a career spanning over two decades, I've had the pleasure of collaborating with a diverse spectrum of companies - from eager startups to global Fortune 500 giants. I passionately believe in transforming entrepreneurial dreams into tangible realities, infusing vitality into businesses, and sparking positive change that ripples out to impact our clients' families and communities. Together, we're not just building businesses; we're illuminating the path towards a brighter, more prosperous future.

Meet Jennifer Taormina: Championing Business Growth and Transformation


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