Your brand shapes how people feel about your business long before they ever work with you. When it’s grounded in strategy, it shifts perception, builds trust, and makes choosing you feel like the obvious decision.
Branding isn’t just how you look. It’s how you get chosen.
Build a brand that attracts the right clients and gets you chosen
Branding that makes you the clear choice
We’ll review your application within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
Why does someone choose one business over another?
It isn’t logic. It isn’t a checklist. It’s emotion.
Most decisions happen fast, based on how your brand makes someone feel. When they find your Instagram, land on your website, or hear your name from a friend, they make a decision in seconds.
Your brand is doing the introducing.
It needs to make the right impression.
Because first impressions don’t just matter.
They decide who stays and who moves on.
If your brand doesn’t create connection fast, people move on
We'll shoot you straight
Get a custom brand that builds trust and turns interest into action
That’s where our branding services come in
VIEW OUR PORTFOLIO
Let’s get honest for a second. A quick Canva logo or a Fiverr graphic isn’t branding. It’s decoration.
A real brand starts with strategy. Your message, your positioning, and your clarity are what make your marketing, website, and visuals work harder for you.
Most small businesses skip that step. They slap on a logo, post consistently, and wonder why they still feel overlooked, or why the right clients aren’t choosing them.
That’s what we fix.
When your brand is built on purpose, you stop chasing. You show up with confidence, stand out in a crowded market, and turn the people already watching into people ready to buy.
How we build brands that work
A simple structure that takes your brand from pieced together to clear, cohesive, and chosen.
Clarify
We use Brand Discovery to get clear on what you do, who you serve, and why you’re the obvious choice. No guessing. No vague advice.
We build your Brand Strategy Framework, then translate it into messaging and creative direction. So it sounds like you and looks like you, everywhere.
Align
We design your visual identity system and deliver a brand manual you can actually use. Less explaining. More confident yeses from the right clients.
Activate
Signature Brand Design is the core of what we do. It’s for businesses that have outgrown “good enough” and ready for a brand that looks credible, feels aligned, and positions you as the clear choice.
We start with strategy so your foundation is solid. We clarify your message, your audience, and what makes you different, then turn it into a timeless visual identity that people trust, remember, and choose.
You’ll walk away with a brand strategy framework, a full visual identity, and a brand manual you can actually use.
A strategy-first branding experience that helps the right people trust you faster and choose you with confidence
Signature Brand Design
Branding built on strategy, designed to scale
You get a brand foundation that brings direction, plus a distinctive visual identity that finally feels like you.
You’ll know exactly how to use your brand, so you stop second-guessing every decision.
Clarity first. Design second. Consistency everywhere.
Signature Brand Design
What's included
View investment
Typography System
Full Color Palette
Icon or Pattern
Submark
Secondary Logo
Primary Logo
Visual Identity
Clear space + sizing
Logo applications + examples
Color codes + type styling
Brand usage guidelines
Brand Guidelines
Creative Direction & Mood Board
Brand Strategy Framework
Brand Discovery
Brand Strategy
We’ll review your application and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call. From there, you’ll receive clear next steps to move forward.
Payment options available
Investment: $7,500
This is the strategy + visual identity that makes your value clear, builds trust faster, and helps the right people choose you without a sales pitch.
Includes your brand strategy framework, full visual identity, and a brand manual you can actually use.
Make your brand easier to choose
Spend less time explaining
Show up consistently everywhere
Charge with confidence
The brand foundation behind your next chapter
Investment
view our portfolio
We partner with service providers, creative entrepreneurs, and purpose-driven businesses who want clarity, connection, and a brand that moves their business forward.
Brands we build
Other industries we support
Restaurants and hospitality, coffee bars, salons, creative studios, retailers, e-commerce brands, ministries, and law firms.
What matters most isn’t the industry. It’s that you’re ready for clarity, consistency, and a brand that supports where you’re headed. If that’s you, let’s talk and see if we’re the right fit.
Wellness practitioners, yoga, Pilates, and fitness studios, personal trainers, beauty and self-care brands
Wellness & Lifestyle Brands
Photographers, planners, florists, event stylists, cake designers, and bridal beauty specialists.
Wedding & Event Professionals
Business, leadership, personal development, and health and wellness coaches, authors, and speakers
Coaches & Thought Leaders
Interior designers, Realtors, home stagers, custom home builders, renovation experts, boutique retailers
Home & Interior Brands
— Gaby Zatarain, Gaby & Grace
Rebranding with Jennifer transformed our business. The results over the past few years speak for themselves. I’m beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina and Co.
Jennifer Taormina & Co. is a strategy-first branding and Showit web design studio.
You’ll work directly with Jennifer as your lead strategist and creative director, supported by a small, seasoned team who brings the design and Showit build to life.
For more than twenty years, Jennifer has helped small businesses get clear, show up confidently, and build brands that feel like them and work like a business asset.
Wherever you are in your business, our process stays the same. Strategy first. Design with purpose. Then a brand system you can actually use.
A studio built on strategy, not guesswork
Meet Jennifer Taormina & Co
Branding that looks beautiful and works even harder
What makes working with us different?
Clients don’t hire us for pretty graphics.
They hire us because smart branding makes their business easier to run.
Strategy leads, so your brand earns trust and drives action.
We don’t design logos. We build brands.
Everything supports the way you want clients to feel and what you want them to do.
Every decision has a purpose.
Nothing is random.
If something doesn’t serve your business, we’ll say so and guide you clearly.
We tell you the truth.
We’ve built them, grown them, and helped others do the same.
We get small businesses.
We’ll review your application and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call. From there, you’ll receive clear next steps to move forward.
— Keri Baskins, MPR Ministries
Working with Jennifer and her team brought clarity to our ministry in a way we couldn’t have reached on our own. Their thoughtful questions helped us define our purpose and sharpen our message so we could show up with confidence.
From the design to the color palette, every detail removed the guesswork and helped us communicate with intention. I’m so grateful for their talent and guidance.
Branding FAQs
Clients often ask
This guide gives you the straightforward answers people need before investing in branding, like what the process looks like, what’s included, and why it matters.
Because a strategic brand identity should help your business work better every single day.
Explore Branding FAQS
Your business deserves a brand that actually works
A brand isn’t a logo. It’s the clarity, message, and experience that make people trust you, remember you, and choose you.
When the pieces work together, your business gets easier to run, your marketing gets cleaner, and you attract better-fit clients.
If you’re ready for branding built intentionally, not rushed, templated, or "good enough for now," let’s talk.
Let’s build the strategic foundation everything else stands on.
We’ll review your application within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
