Jennifer Taormina & Co. is a creative studio in Austin that partners with service-based and retail businesses—from Texas, to coast to coast, and across the pond. We specialize in strategic branding and design, custom Showit websites, and easy-to-use website and Canva templates that help our clients grow with clarity and confidence.



Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.

Are you ready for a brand that turns heads… and keeps them turned?

We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”

Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.

Are you ready for a brand that turns heads… and keeps them turned?

We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”

Build a brand that brings in clients—and keeps them coming back

Custom branding services to elevate your small business

get a custom brand

get a custom brand

Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.

Are you ready for a brand that turns heads… and keeps them turned?

We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”

Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.

Are you ready for a brand that turns heads… and keeps them turned?

We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”

Build a brand that brings in clients—and keeps them coming back

Custom branding services to elevate your small business

get a custom brand

get a custom brand

Why does someone choose one service or product over another?

It’s not logic. It’s not a checklist. It’s emotion.  

Harvard research says 95% of purchasing decisions happen subconsciously — driven by how a brand makes you feel.

From the moment someone finds your Instagram, lands on your website, or hears about your business—they need to feel something. Fast.

Think of your brand like a first date. If you don’t create a spark right away, your dream client will move on.

Because in business, just like dating, first impressions are everything.

Why does someone choose one service or product over another?

It’s not logic. It’s not a checklist. It’s emotion. Harvard research says 95% of purchasing decisions happen subconsciously—driven by how a brand makes you feel.

From the moment someone finds your Instagram, lands on your website, or hears about your business—they need to feel something. Fast.

Think of your brand like a first date. If you don’t create a spark right away, your dream client will move on.

Because in business, just like dating, first impressions are everything.

















If your brand doesn’t create an emotional connection, you’re losing sales



If your brand doesn’t create an emotional connection, you’re losing sales




We'll shoot you straight:

Get a custom brand that builds trust—and turns browsers into buyers

That’s where our branding services come in

That’s where our branding services come in

VIEW OUR DESIGN PORTFOLIO

You're ready for more than that. You’re ready for branding that works — branding that builds trust, commands attention, and books clients with ease.

That’s exactly what we create.

Because when your brand is intentional—not just pretty—it becomes a powerful business tool that turns dream connections into paying clients.

                                   

View Our Portfolio

That DIY Canva design? It’s not cutting it. And hiring someone on Fiverr for a quick logo? That’s not branding—it’s just a graphic.

Here’s the thing: a logo alone doesn’t build a brand. Before a single design element is created, your brand needs a strategy—a foundation that makes your visuals work for you, not against you.

That’s why so many small businesses blend in instead of stand out. They skip the strategy and settle for a generic logo—leaving them forgettable, unremarkable, and struggling to attract the right clients.



                                   

That DIY Canva design? It’s not cutting it. And hiring someone on Fiverr for a quick logo? That’s not branding—it’s just a graphic.

Here’s the thing: a logo alone doesn’t build a brand. Before a single design element is created, your brand needs a strategy—a foundation that makes your visuals work for you, not against you.

That’s why so many small businesses blend in instead of stand out. They skip the strategy and settle for a generic logo—leaving them forgettable, unremarkable, and struggling to attract the right clients.

You're ready for more than that. You’re ready for branding that works—branding that builds trust, commands attention and books clients with ease.

That’s exactly what we create.

Because when your brand is intentional—not just pretty—it becomes a powerful business tool that turns dream connections into paying clients.



1817 Brook Paysee Dillard Signature Living Gaby and Grace Evia Galveston Island Dr. Loree Johnson IDMS San Luxe Classy Touch MPR Ministries Beauty Bar Sugar Bean
Relax and Retreat Brook Paysee Dillard Signature Living Gaby and Grace Coached by Catherine Dr. Loree Johnson Seraphina Interiors San Luxe Harlow Health MPR Ministries Beauty Bar Darwin
1817 Brook Paysee Dillard Signature Living Gaby and Grace Evia Galveston Island Dr. Loree Johnson IDMS San Luxe Classy Touch MPR Ministries Beauty Bar Sugar Bean

Curious what's included?

Branding isn’t just about looking good—it’s about creating a recognizable, trust-building presence across every touchpoint of your business.

Whether you're just getting started or ready to elevate your brand, we offer two tailored brand packages to meet you where you are.

Your brand deserves a thoughtful, strategic identity
    

So much more than a logo

The scroll reveals all...

Branding isn’t just about looking good—it’s about creating a recognizable, trust-building presence across every touchpoint of your business.

Whether you're just getting started or ready to elevate your brand, we offer two tailored brand packages to meet you where you are.

Your brand deserves a thoughtful, strategic identity
    

So much more than a logo

take the next step

show up fully

start strong

your here

Designed for businesses in their early stages, this package includes the key brand assets needed for a polished identity. Essentials Brand Design is all about laying the groundwork for a remarkable, memorable brand.



For emerging businesses seeking a strong foundation for a cohesive, professional brand presence

Essentials Brand Design              

package one

What is branding, and why does it matter for my business?

Investment: Package pricing is shared during your consultation call

Package pricing is shared during your consultation call

Timeline: 6 – 8 weeks


4 - 6 weeks


Essentials is designed for early-stage businesses ready to strengthen their presence and grow with confidence. You’ll get the key brand assets you need to look polished, feel aligned, and lay the groundwork for a memorable, high-impact brand.



For emerging businesses ready to build a polished, professional brand identity


Essentials Brand Design              

A concise visual reference that helps you apply your logo, colors, and typography consistently across all platforms





Style Guide


Brand Guidelines 

Thoughtfully selected fonts that complement your logo, tone, and style



Typography Suite




A curated color system that reflects your personality and market position


Color Palette



A minimalist brand mark for clean, high-impact branding moments



Icon Design


Your signature logo, custom-crafted to reflect your brand’s essence



Primary Logo Design


Visual Identity

A curated mood board and visual direction presented before design begins



Creative Direction




An outline of your brand’s vision, voice, audience, and tone


Brand Strategy Snapshot



A fun form to gain clarity on your brand’s voice, mission, and audience




Brand Discovery Questionnaire


Brand Strategy         

package one

take the next step

show up fully

start strong

your here

timeline

investment

Essentials Brand Design Package

what's included

CLOSE 


Our most comprehensive and sought-after branding service, this package is ideal for businesses at any stage — whether you're just starting out or looking to redefine your brand. With expanded brand assets and an in-depth strategic approach, Signature Brand Design ensures your business creates the most impact.




For small businesses ready to build a complete, unforgettable brand presence rooted in clarity and impact


Signature Brand Design           

package two

What is branding, and why does it matter for my business?

A guided form to uncover your brand’s vision, voice, and ideal audience



Brand Discovery Questionnaire


A strategic deep dive into your values, positioning, and client profile


Brand Strategy Presentation



A curated mood board and visual direction presented before design begins



Creative Direction




Brand Strategy

Your signature logo, custom-crafted to reflect your brand’s essence



Primary Logo Design


A flexible alternate layout of your primary logo for additional use cases


Secondary Logo Design



A compact logo variation ideal for social icons and tight spaces




Submark Design




Investment: Package pricing is shared during your consultation call

Timeline: 8 – 10 weeks


Whether you're launching something new or refining an existing brand, Signature gives you the depth and detail to show up with intention.
With expanded brand assets and a complete strategy experience, you’ll gain everything you need to grow with clarity, consistency, and confidence.





A beautifully organized guide that brings together your brand strategy and visual system — making it easy to stay consistent across every platform, project, and touchpoint





Comprehensive Brand Manual


Brand Guidelines

A minimalist brand mark for clean, high-impact branding moments




Icon Design


A curated color system that reflects your personality and market position


Color Palette



Thoughtfully selected fonts that complement your logo, tone, and style



Typography Suite




Visual Identity

take the next step

start strong

your here

take the next step

show up fully

start strong

your here

Package pricing is shared during your consultation call

8 – 10 weeks


timeline

investment

what's included

Signature Brand Design Package

CLOSE


Investment: Package pricing is shared during your consultation call

Package pricing is shared during your consultation call

Timeline: 4 - 6 weeks


6 – 8 weeks


Designed for businesses in their early stages, this package includes the key brand assets needed for a polished identity. Essentials Brand Design is all about laying the groundwork for a remarkable, memorable brand.




For emerging businesses seeking a strong foundation for a cohesive, professional brand presence




Essentials Brand Design              

Your signature logo, custom-crafted to reflect your brand’s essence



Primary Logo Design


Visual Identity

A minimalist brand mark for clean, high-impact branding moments



Icon Design


A curated color system that reflects your personality and market position


Color Palette



Thoughtfully selected fonts that complement your logo, tone, and style



Typography Suite




A concise visual reference that helps you apply your logo, colors, and typography consistently across all platforms





Style Guide


Brand Guidelines 

A fun form to gain clarity on your brand’s voice, mission, and audience




Brand Discovery Questionnaire


An outline of your brand’s vision, voice, audience, and tone


Brand Strategy Snapshot



A curated mood board and visual direction presented before design begins



Creative Direction




Brand Strategy         

package one

what's included

timeline

investment

View next package

A guided form to uncover your brand’s vision, voice, and ideal audience



Brand Discovery Questionnaire


A strategic deep dive into your values, positioning, and client profile


Brand Strategy Presentation



A curated mood board and visual direction presented before design begins



Creative Direction




Brand Strategy

Your signature logo, custom-crafted to reflect your brand’s essence



Primary Logo Design


A flexible alternate layout of your primary logo for additional use cases


Secondary Logo Design



A compact logo variation ideal for social icons and tight spaces




Submark Design




Investment: Package pricing is shared during your consultation call

Timeline: 8 – 10 weeks


Whether you're launching something new or refining an existing brand, Signature gives you the depth and detail to show up with intention.

With expanded brand assets and a complete strategy experience, you’ll gain everything you need to grow with clarity, consistency, and confidence.





Our most comprehensive and sought-after branding service, this package is ideal for businesses at any stage — whether you're just starting out or looking to redefine your brand. With expanded brand assets and an in-depth strategic approach, Signature Brand Design ensures your business creates the most impact.






For small businesses ready to build a complete, unforgettable brand presence rooted in clarity and impact




Signature Brand Design              

A beautifully organized guide that brings together your brand strategy and visual system — making it easy to stay consistent across every platform, project, and touchpoint





Comprehensive Brand Manual


Brand Guidelines

A minimalist brand mark for clean, high-impact branding moments




Icon Design


A curated color system that reflects your personality and market position


Color Palette



Thoughtfully selected fonts that complement your logo, tone, and style



Typography Suite




Visual Identity

package two

start strong

your here

what's included

Package pricing is shared during your consultation call

8 – 10 weeks


timeline

investment

Start Your Brand Experience

Branding isn’t just about looking good—it’s about creating a presence that feels trustworthy, aligned, and instantly recognizable.

Every touchpoint should tell your story, build credibility, and connect with the people you're here to serve.

If you're ready to bring your brand to life with strategy, creativity, and confidence—we're ready to guide you there.

Branding isn’t just about looking good—it’s about creating a presence that feels trustworthy, aligned, and instantly recognizable.

Every touchpoint should tell your story, build credibility, and connect with the people you're here to serve.

If you're ready to bring your brand to life with strategy, creativity, and confidence—we're ready to guide you there.


Not sure which branding package is right for you? Let’s find the right fit—together.


    

Not sure which branding package is right for you? 


    

Let's find the right fit—together.


    

START YOUR BRAND EXPERIENCE

Brands we build

We specialize in branding and websites for small businesses and creative entrepreneurs—based in Austin and partnering with clients coast to coast



Photographers • Wedding planners • Event florists • Event planners & stylists • Cake artists & dessert stylists • Bridal hair & makeup artists

Wedding & Event Professionals

Wellness practitioners • Yoga & Pilates instructors & studios • Personal trainers & fitness studios • Health coaches & nutritionists • Beauty & self-care brands

Wellness & Lifestyle Brands

Wellness &
Lifestyle Brands

Business coaches • Life coaches • Health & wellness coaches • Career coaches • Relationship coaches • Executive & leadership coaches • Mindset coaches

Coaches & Thought Leaders

Coaches &
Thought Leaders

Interior designers • Realtors • Home stagers • Home organizers • Custom home builders • Renovation experts • Decor boutiques

Interior designers • Realtors • Home stagers • Home organizers • Custom home builders • Renovation experts • Decor boutiques

Home & Interior Brands

Home &
Interior Brands

We’ve also had the pleasure of branding businesses across a range of industries—including e-commerce shops, therapists, cleaning services, restaurants, coffee bars, ministries, salons, nonprofits, and attorneys.



We’ve also had the pleasure of branding businesses across a range of industries—including e-commerce shops, therapists, cleaning services, restaurants, coffee bars, ministries, salons, nonprofits, and attorneys.



view our portfolio

If your business isn’t listed but our approach resonates, we’d love to hear from you—let’s see if we’re the right fit.

If your business type isn’t listed but our approach resonates, we’d love to hear from you—let’s see if we’re the right fit.

— Gaby Zatarain, Gaby & Grace

Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!

Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight.

If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!

A boutique studio built around your success

Our studio is just as invested in your success as you are


Meet your branding team    

Meet your branding team    

We’re Jennifer Taormina & Co—a creative branding and web design studio based in Austin, Texas.

With 20+ years of experience building and growing small businesses, Jennifer has partnered with solopreneurs, scaling startups, and multimillion-dollar brands—bringing real-world insight to every stage of the journey.

No matter where you're starting from, our approach stays the same: strategy first, design second, and impact always.



We’re Jennifer Taormina & Co — a creative branding and web design studio led by founder and brand strategist Jennifer Taormina.

With 20+ years of experience in small business entrepreneurship, marketing, and branding, Jennifer has worked with businesses of all sizes — from solopreneurs to multimillion-dollar brands.

No matter what stage you're in, our approach stays the same: strategy first, design second, and impact always.

We’re not afraid to say no.




MEET JENNIFER TAORMINA & CO

You’ll collaborate directly with Jennifer and our close-knit team of strategists and creatives to craft a brand rooted in clarity, creativity, and purpose.





You’ll collaborate directly with Jennifer and our close-knit team of brand strategists and creatives to craft a brand rooted in clarity, creativity and purpose.










When you win, we win. We pour heart, insight, and intention into every brand we build.

When you win, we win. We pour heart, insight, and intention into every brand we build.

We care about your success.



We care about your success



We've built our own and consulted with many more. We know what it takes to grow and stand out in a crowded space.




We've built our own and consulted with many more. We know what it takes to grow and stand out in a crowded space.




We get small businesses.


We get small businesses


If something doesn’t align with your goals, we’ll (kindly) tell you—and guide you in the right direction.



If something doesn’t align with your goals, we’ll (kindly) tell you—and guide you in the right direction.



We’re not afraid to say no




Every design and brand decision is intentional—and rooted in your business goals.



Every design and brand decision is intentional—and rooted in your business goals.



We take a strategic approach to branding.



We take a strategic approach to branding



We create full brand identities with strategy at the core—designed to connect, convert, and grow with your business.





We create full brand identities with strategy at the core—designed to connect, convert, and grow with your business.





We don’t just design logos.


We don’t just design logos


What makes working with us different?

What makes working with us different?  

Brands that look beautiful—and feel right from the inside out.

Brands that look beautiful—and feel right from the inside out.

— Keri Baskins, MPR Ministries

Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!

Jennifer and her team gave my ministry a much needed clearer, precise direction by involving me in the branding creation process. Their questioning technique helped me refine what our ministry’s purpose and goal is. 

Everything from the design to the color palette have taken out all the guesswork when marketing our message. I can’t sing their praises enough!

— Keri Baskins, MPR Ministries

— Keri Baskins, MPR Ministries

Jennifer and her team gave my ministry a much needed clearer, precise direction by involving me in the branding creation process. Their questioning technique helped me refine what our ministry’s purpose and goal is. 




Everything from the design to the color palette have taken out all the guesswork when marketing our message. I can’t sing their praises enough!


Clients often ask us...

Branding FAQS 

From timelines to file formats to “Do I really need a full brand identity?”—we’ve got you covered.

We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.

From timelines to file formats to “Do I really need a full brand identity?" — we’ve got you covered.

We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.

Explore Branding FAqs

If you’re ready for branding that elevates your small business and your bottom line, let’s talk!

If you’re ready for branding that elevates your small business and your bottom line, let’s talk!

I'm ready to Begin

Let’s build a brand that doesn’t just grab people’s attention—it moves them to buy 

i'm ready to begin

GRAB THE GUIDE

GRAB THE GUIDE

Know your brand inside and out—so your dream clients will, too






Free Brand Clarity Guide!

Branding without clarity is like marketing without a message: it doesn’t stick.

Before you (re)brand, you need more than visuals—you need strategy.
This 10-page guide walks you through defining your brand’s purpose, positioning, and personality—so every marketing move becomes clear, consistent, and aligned.

When your brand is rooted in strategy, your marketing gains direction.
And the right clients? They’ll feel it.














A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”

If you’re ready for a brand that’s built to grow with you—one that positions you for long-term success, attracts high-value clients, and scales with intention—you’re in the right place.

Let’s talk about what’s possible—for your brand and your business.

A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”

If you’re ready for a brand that’s built to grow with you—one that positions you for long-term success, attracts high-value clients, and scales with intention—you’re in the right place.

Let’s talk about what’s possible—for your brand and your business.

Let’s build you a brand that lasts.

Your business deserves more than a quick fix

inquire about your project

inquire about your project

Enter your name and email, and we’ll redirect you to a link to download  the guide. 

Ready to get clear on your brand?