Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.
Are you ready for a brand that turns heads… and keeps them turned?
We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”
Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.
Are you ready for a brand that turns heads… and keeps them turned?
We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”
Build a brand that brings in clients—and keeps them coming back
Custom branding services to elevate your small business
get a custom brand
get a custom brand
Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.
Are you ready for a brand that turns heads… and keeps them turned?
We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”
Your brand is your first impression. It’s how potential clients feel about your business before they ever book or buy—and that feeling shapes everything.
Are you ready for a brand that turns heads… and keeps them turned?
We’ll craft a brand identity that doesn’t just spark recognition—it makes your dream clients say, “Yes, this is exactly what I’ve been looking for.”
Build a brand that brings in clients—and keeps them coming back
Custom branding services to elevate your small business
get a custom brand
get a custom brand
Why does someone choose one service or product over another?
It’s not logic. It’s not a checklist. It’s emotion.
Harvard research says 95% of purchasing decisions happen subconsciously — driven by how a brand makes you feel.
From the moment someone finds your Instagram, lands on your website, or hears about your business—they need to feel something. Fast.
Think of your brand like a first date. If you don’t create a spark right away, your dream client will move on.
Because in business, just like dating, first impressions are everything.
Why does someone choose one service or product over another?
It’s not logic. It’s not a checklist. It’s emotion. Harvard research says 95% of purchasing decisions happen subconsciously—driven by how a brand makes you feel.
From the moment someone finds your Instagram, lands on your website, or hears about your business—they need to feel something. Fast.
Think of your brand like a first date. If you don’t create a spark right away, your dream client will move on.
Because in business, just like dating, first impressions are everything.
If your brand doesn’t create an emotional connection, you’re losing sales
If your brand doesn’t create an emotional connection, you’re losing sales
We'll shoot you straight:
Get a custom brand that builds trust—and turns browsers into buyers
That’s where our branding services come in
That’s where our branding services come in
VIEW OUR DESIGN PORTFOLIO
You're ready for more than that. You’re ready for branding that works — branding that builds trust, commands attention, and books clients with ease.
That’s exactly what we create.
Because when your brand is intentional—not just pretty—it becomes a powerful business tool that turns dream connections into paying clients.
That DIY Canva design? It’s not cutting it. And hiring someone on Fiverr for a quick logo? That’s not branding—it’s just a graphic.
Here’s the thing: a logo alone doesn’t build a brand. Before a single design element is created, your brand needs a strategy—a foundation that makes your visuals work for you, not against you.
That’s why so many small businesses blend in instead of stand out. They skip the strategy and settle for a generic logo—leaving them forgettable, unremarkable, and struggling to attract the right clients.
That DIY Canva design? It’s not cutting it. And hiring someone on Fiverr for a quick logo? That’s not branding—it’s just a graphic.
Here’s the thing: a logo alone doesn’t build a brand. Before a single design element is created, your brand needs a strategy—a foundation that makes your visuals work for you, not against you.
That’s why so many small businesses blend in instead of stand out. They skip the strategy and settle for a generic logo—leaving them forgettable, unremarkable, and struggling to attract the right clients.
You're ready for more than that. You’re ready for branding that works—branding that builds trust, commands attention and books clients with ease.
That’s exactly what we create.
Because when your brand is intentional—not just pretty—it becomes a powerful business tool that turns dream connections into paying clients.
Curious what's included?
Branding isn’t just about looking good—it’s about creating a recognizable, trust-building presence across every touchpoint of your business.
Whether you're just getting started or ready to elevate your brand, we offer two tailored brand packages to meet you where you are.
Your brand deserves a thoughtful, strategic identity
So much more than a logo
The scroll reveals all...
Branding isn’t just about looking good—it’s about creating a recognizable, trust-building presence across every touchpoint of your business.
Whether you're just getting started or ready to elevate your brand, we offer two tailored brand packages to meet you where you are.
Your brand deserves a thoughtful, strategic identity
So much more than a logo
take the next step
show up fully
start strong
your here
Designed for businesses in their early stages, this package includes the key brand assets needed for a polished identity. Essentials Brand Design is all about laying the groundwork for a remarkable, memorable brand.
For emerging businesses seeking a strong foundation for a cohesive, professional brand presence
Essentials Brand Design
package one
What is branding, and why does it matter for my business?
Investment: Package pricing is shared during your consultation call
Package pricing is shared during your consultation call
Timeline: 6 – 8 weeks
4 - 6 weeks
Essentials is designed for early-stage businesses ready to strengthen their presence and grow with confidence. You’ll get the key brand assets you need to look polished, feel aligned, and lay the groundwork for a memorable, high-impact brand.
For emerging businesses ready to build a polished, professional brand identity
Essentials Brand Design
A concise visual reference that helps you apply your logo, colors, and typography consistently across all platforms
Style Guide
Brand Guidelines
Thoughtfully selected fonts that complement your logo, tone, and style
Typography Suite
A curated color system that reflects your personality and market position
Color Palette
A minimalist brand mark for clean, high-impact branding moments
Icon Design
Your signature logo, custom-crafted to reflect your brand’s essence
Primary Logo Design
Visual Identity
A curated mood board and visual direction presented before design begins
Creative Direction
An outline of your brand’s vision, voice, audience, and tone
Brand Strategy Snapshot
A fun form to gain clarity on your brand’s voice, mission, and audience
Brand Discovery Questionnaire
Brand Strategy
package one
take the next step
show up fully
start strong
your here
timeline
investment
Essentials Brand Design Package
what's included
CLOSE
Our most comprehensive and sought-after branding service, this package is ideal for businesses at any stage — whether you're just starting out or looking to redefine your brand. With expanded brand assets and an in-depth strategic approach, Signature Brand Design ensures your business creates the most impact.
For small businesses ready to build a complete, unforgettable brand presence rooted in clarity and impact
Signature Brand Design
package two
What is branding, and why does it matter for my business?
A guided form to uncover your brand’s vision, voice, and ideal audience
Brand Discovery Questionnaire
A strategic deep dive into your values, positioning, and client profile
Brand Strategy Presentation
A curated mood board and visual direction presented before design begins
Creative Direction
Brand Strategy
Your signature logo, custom-crafted to reflect your brand’s essence
Primary Logo Design
A flexible alternate layout of your primary logo for additional use cases
Secondary Logo Design
A compact logo variation ideal for social icons and tight spaces
Submark Design
Investment: Package pricing is shared during your consultation call
Timeline: 8 – 10 weeks
Whether you're launching something new or refining an existing brand, Signature gives you the depth and detail to show up with intention.
With expanded brand assets and a complete strategy experience, you’ll gain everything you need to grow with clarity, consistency, and confidence.
A beautifully organized guide that brings together your brand strategy and visual system — making it easy to stay consistent across every platform, project, and touchpoint
Comprehensive Brand Manual
Brand Guidelines
A minimalist brand mark for clean, high-impact branding moments
Icon Design
A curated color system that reflects your personality and market position
Color Palette
Thoughtfully selected fonts that complement your logo, tone, and style
Typography Suite
Visual Identity
take the next step
start strong
your here
take the next step
show up fully
start strong
your here
Package pricing is shared during your consultation call
8 – 10 weeks
timeline
investment
what's included
Signature Brand Design Package
CLOSE
Investment: Package pricing is shared during your consultation call
Package pricing is shared during your consultation call
Timeline: 4 - 6 weeks
6 – 8 weeks
Designed for businesses in their early stages, this package includes the key brand assets needed for a polished identity. Essentials Brand Design is all about laying the groundwork for a remarkable, memorable brand.
For emerging businesses seeking a strong foundation for a cohesive, professional brand presence
Essentials Brand Design
Your signature logo, custom-crafted to reflect your brand’s essence
Primary Logo Design
Visual Identity
A minimalist brand mark for clean, high-impact branding moments
Icon Design
A curated color system that reflects your personality and market position
Color Palette
Thoughtfully selected fonts that complement your logo, tone, and style
Typography Suite
A concise visual reference that helps you apply your logo, colors, and typography consistently across all platforms
Style Guide
Brand Guidelines
A fun form to gain clarity on your brand’s voice, mission, and audience
Brand Discovery Questionnaire
An outline of your brand’s vision, voice, audience, and tone
Brand Strategy Snapshot
A curated mood board and visual direction presented before design begins
Creative Direction
Brand Strategy
package one
what's included
timeline
investment
View next package
A guided form to uncover your brand’s vision, voice, and ideal audience
Brand Discovery Questionnaire
A strategic deep dive into your values, positioning, and client profile
Brand Strategy Presentation
A curated mood board and visual direction presented before design begins
Creative Direction
Brand Strategy
Your signature logo, custom-crafted to reflect your brand’s essence
Primary Logo Design
A flexible alternate layout of your primary logo for additional use cases
Secondary Logo Design
A compact logo variation ideal for social icons and tight spaces
Submark Design
Investment: Package pricing is shared during your consultation call
Timeline: 8 – 10 weeks
Whether you're launching something new or refining an existing brand, Signature gives you the depth and detail to show up with intention.
With expanded brand assets and a complete strategy experience, you’ll gain everything you need to grow with clarity, consistency, and confidence.
Our most comprehensive and sought-after branding service, this package is ideal for businesses at any stage — whether you're just starting out or looking to redefine your brand. With expanded brand assets and an in-depth strategic approach, Signature Brand Design ensures your business creates the most impact.
For small businesses ready to build a complete, unforgettable brand presence rooted in clarity and impact
Signature Brand Design
A beautifully organized guide that brings together your brand strategy and visual system — making it easy to stay consistent across every platform, project, and touchpoint
Comprehensive Brand Manual
Brand Guidelines
A minimalist brand mark for clean, high-impact branding moments
Icon Design
A curated color system that reflects your personality and market position
Color Palette
Thoughtfully selected fonts that complement your logo, tone, and style
Typography Suite
Visual Identity
package two
start strong
your here
what's included
Package pricing is shared during your consultation call
8 – 10 weeks
timeline
investment
Start Your Brand Experience
Branding isn’t just about looking good—it’s about creating a presence that feels trustworthy, aligned, and instantly recognizable.
Every touchpoint should tell your story, build credibility, and connect with the people you're here to serve.
If you're ready to bring your brand to life with strategy, creativity, and confidence—we're ready to guide you there.
Branding isn’t just about looking good—it’s about creating a presence that feels trustworthy, aligned, and instantly recognizable.
Every touchpoint should tell your story, build credibility, and connect with the people you're here to serve.
If you're ready to bring your brand to life with strategy, creativity, and confidence—we're ready to guide you there.
Not sure which branding package is right for you? Let’s find the right fit—together.
Not sure which branding package is right for you?
Let's find the right fit—together.
Brands we build
We specialize in branding and websites for small businesses and creative entrepreneurs—based in Austin and partnering with clients coast to coast
Photographers • Wedding planners • Event florists • Event planners & stylists • Cake artists & dessert stylists • Bridal hair & makeup artists
Wedding & Event Professionals
Wellness practitioners • Yoga & Pilates instructors & studios • Personal trainers & fitness studios • Health coaches & nutritionists • Beauty & self-care brands
Wellness & Lifestyle Brands
Wellness &
Lifestyle Brands
Business coaches • Life coaches • Health & wellness coaches • Career coaches • Relationship coaches • Executive & leadership coaches • Mindset coaches
Coaches & Thought Leaders
Coaches &
Thought Leaders
Interior designers • Realtors • Home stagers • Home organizers • Custom home builders • Renovation experts • Decor boutiques
Interior designers • Realtors • Home stagers • Home organizers • Custom home builders • Renovation experts • Decor boutiques
Home & Interior Brands
Home &
Interior Brands
We’ve also had the pleasure of branding businesses across a range of industries—including e-commerce shops, therapists, cleaning services, restaurants, coffee bars, ministries, salons, nonprofits, and attorneys.
We’ve also had the pleasure of branding businesses across a range of industries—including e-commerce shops, therapists, cleaning services, restaurants, coffee bars, ministries, salons, nonprofits, and attorneys.
view our portfolio
If your business isn’t listed but our approach resonates, we’d love to hear from you—let’s see if we’re the right fit.
If your business type isn’t listed but our approach resonates, we’d love to hear from you—let’s see if we’re the right fit.
— Gaby Zatarain, Gaby & Grace
Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!
Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight.
If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!
A boutique studio built around your success
Our studio is just as invested in your success as you are
Meet your branding team
Meet your branding team
We’re Jennifer Taormina & Co—a creative branding and web design studio based in Austin, Texas.
With 20+ years of experience building and growing small businesses, Jennifer has partnered with solopreneurs, scaling startups, and multimillion-dollar brands—bringing real-world insight to every stage of the journey.
No matter where you're starting from, our approach stays the same: strategy first, design second, and impact always.
We’re Jennifer Taormina & Co — a creative branding and web design studio led by founder and brand strategist Jennifer Taormina.
With 20+ years of experience in small business entrepreneurship, marketing, and branding, Jennifer has worked with businesses of all sizes — from solopreneurs to multimillion-dollar brands.
No matter what stage you're in, our approach stays the same: strategy first, design second, and impact always.
We’re not afraid to say no.
MEET JENNIFER TAORMINA & CO
You’ll collaborate directly with Jennifer and our close-knit team of strategists and creatives to craft a brand rooted in clarity, creativity, and purpose.
You’ll collaborate directly with Jennifer and our close-knit team of brand strategists and creatives to craft a brand rooted in clarity, creativity and purpose.
When you win, we win. We pour heart, insight, and intention into every brand we build.
When you win, we win. We pour heart, insight, and intention into every brand we build.
We care about your success.
We care about your success
We've built our own and consulted with many more. We know what it takes to grow and stand out in a crowded space.
We've built our own and consulted with many more. We know what it takes to grow and stand out in a crowded space.
We get small businesses.
We get small businesses
If something doesn’t align with your goals, we’ll (kindly) tell you—and guide you in the right direction.
If something doesn’t align with your goals, we’ll (kindly) tell you—and guide you in the right direction.
We’re not afraid to say no
Every design and brand decision is intentional—and rooted in your business goals.
Every design and brand decision is intentional—and rooted in your business goals.
We take a strategic approach to branding.
We take a strategic approach to branding
We create full brand identities with strategy at the core—designed to connect, convert, and grow with your business.
We create full brand identities with strategy at the core—designed to connect, convert, and grow with your business.
We don’t just design logos.
We don’t just design logos
What makes working with us different?
What makes working with us different?
Brands that look beautiful—and feel right from the inside out.
Brands that look beautiful—and feel right from the inside out.
— Keri Baskins, MPR Ministries
Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!
Jennifer and her team gave my ministry a much needed clearer, precise direction by involving me in the branding creation process. Their questioning technique helped me refine what our ministry’s purpose and goal is.
Everything from the design to the color palette have taken out all the guesswork when marketing our message. I can’t sing their praises enough!
— Keri Baskins, MPR Ministries
— Keri Baskins, MPR Ministries
Jennifer and her team gave my ministry a much needed clearer, precise direction by involving me in the branding creation process. Their questioning technique helped me refine what our ministry’s purpose and goal is.
Everything from the design to the color palette have taken out all the guesswork when marketing our message. I can’t sing their praises enough!
Clients often ask us...
Branding FAQS
From timelines to file formats to “Do I really need a full brand identity?”—we’ve got you covered.
We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.
From timelines to file formats to “Do I really need a full brand identity?" — we’ve got you covered.
We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.
Explore Branding FAqs
If you’re ready for branding that elevates your small business and your bottom line, let’s talk!
If you’re ready for branding that elevates your small business and your bottom line, let’s talk!
I'm ready to Begin
Let’s build a brand that doesn’t just grab people’s attention—it moves them to buy
i'm ready to begin
GRAB THE GUIDE
GRAB THE GUIDE
Know your brand inside and out—so your dream clients will, too
Free Brand Clarity Guide!
Branding without clarity is like marketing without a message: it doesn’t stick.
Before you (re)brand, you need more than visuals—you need strategy.
This 10-page guide walks you through defining your brand’s purpose, positioning, and personality—so every marketing move becomes clear, consistent, and aligned.
When your brand is rooted in strategy, your marketing gains direction.
And the right clients? They’ll feel it.
A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”
If you’re ready for a brand that’s built to grow with you—one that positions you for long-term success, attracts high-value clients, and scales with intention—you’re in the right place.
Let’s talk about what’s possible—for your brand and your business.
A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”
If you’re ready for a brand that’s built to grow with you—one that positions you for long-term success, attracts high-value clients, and scales with intention—you’re in the right place.
Let’s talk about what’s possible—for your brand and your business.
Let’s build you a brand that lasts.
Your business deserves more than a quick fix
inquire about your project
inquire about your project
