Your brand shapes how people feel about your business long before they ever work with you. When it’s grounded in strategy, it shifts perception, builds trust, and makes choosing you feel like the obvious decision.
Branding isn’t just how you look. It’s how you get chosen.
Build a brand people trust and choose
Why does someone choose one business over another?
It isn’t logic. It isn’t a checklist. It’s emotion.
Most decisions happen fast, based on how your brand makes someone feel. When they find your Instagram, land on your website, or hear your name from a friend, they decide in seconds.
Your brand is doing the introducing.
It needs to make the right impression.
Because in business, first impressions don’t just matter. They decide who leans in and who clicks away.
If your brand doesn’t create connection fast, people move on
Get a custom brand that builds trust and turns interest into action
Let’s get honest for a second. A logo isn’t a brand. It’s one piece of it.
A real brand starts with strategy. Your message, your positioning, and your clarity are what make your marketing, website, and visuals work harder for you.
Most businesses skip that step. They slap on a logo, post consistently, and still feel overlooked. Or they attract clients who are close, but not quite right.
That’s what we fix.
When your brand is built on purpose, you stop chasing. You show up with confidence, stand out in a crowded market, and guide the people already watching toward a confident yes.
Three phases that build trust fast and guide better-fit clients to a confident yes.
How we build brands that work
Clarity on what you do, who it’s for, and what makes you the obvious choice. Confident decisions. No guessing.
01 Brand Discovery
Positioning and messaging, turned into clear creative direction. So it sounds like you and looks like you everywhere.
02 Brand Strategy
A visual identity system and brand guide you can actually use. Less explaining. More confident yeses.
03 Brand System
Strategy-first branding that helps the right people trust you faster and choose you with confidence.
Signature Brand Design
This is the core of what we do. It’s for expert-led service providers who have outgrown “good enough” and are ready for a brand that feels credible, aligned, and easy to choose.
We start with Brand Strategy so your foundation is solid, then turn it into a visual identity you can use everywhere with confidence.
You’ll walk away with:
A brand guide that makes it easy to stay consistent
A cohesive visual identity (so you look like your level everywhere)
Clear positioning + messaging (so your value makes sense fast)
Strategy first. Design second. Clear direction you can actually follow.
Everything you need to stop second-guessing your brand
Included
Payment options available
Investment: $7,800
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
Supporting brand elements
Color palette + Fonts
Primary logo + supporting logo variations
Visual Identity
A comprehensive guide that shows you exactly how to use your brand
Brand Guide
Examples so you’re not guessing when you post, pitch, or update your site.
Creative direction
Positioning + messaging
Brand Discovery + intake review
Strategic Foundation
Coaches, therapists, wellness practitioners, and founder-led service brands.
What matters most isn’t the industry. It’s that you’re ready for clarity, consistency, and a brand that supports where you’re headed. If that’s you, let’s talk and see if we’re the right fit.
Interior designers, realtors, law firms, hospitality, and more
Founder-Led Service Brands
Therapists, counselors, specialists, practitioners, studios
Therapists & Wellness Professionals
Business, leadership, wellness, personal development, authors, speakers, educators
Coaches & Thought Leaders
If you sell expertise, trust has to happen fast. We build brand systems that make your value clear and make choosing you feel easy.
Branding for Coaches and Expert-Led Service Providers
Rebranding with Jennifer transformed our business. The results over the past few years speak for themselves. I’m beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will build a brand that feels authentic and works, I highly recommend Jennifer Taormina & Co.
Client Words
Jennifer Taormina & Co is a strategy-first branding studio.
You’ll work directly with Jennifer as your lead strategist and creative director, supported by a small, seasoned team who brings the design and website build to life.
For more than twenty years, Jennifer has helped businesses get clear, show up confidently, and build brands that feel like them and work like a business asset.
Wherever you are in your business, our process stays the same: strategy first. Design with purpose. Then a brand system you can actually use.
Meet Jennifer Taormina & Co
Branding that looks beautiful and works even harder.
What makes working with us different?
Clients don’t hire us for pretty graphics.
They hire us because smart branding makes their business easier to run.
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
Strategy leads so your brand earns trust and guides action.
We build brands, not just logos.
Nothing is random. Everything supports what you want clients to feel and do.
Every decision has a purpose.
If something doesn’t serve your business, we’ll say so and guide you clearly.
We tell you the truth.
We’ve built them, grown them, and helped others do the same.
We get small businesses.
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
We’ve built them, grown them, and helped others do the same.
We get small businesses.
Nothing is random. Everything supports what you want clients to feel and do.
Every decision has a purpose.
If something doesn’t serve your business, we’ll say so and guide you clearly.
We tell you the truth.
Strategy leads so your brand earns trust and guides action.
We build brands, not just logos.
Clients hire us because smart branding makes their business easier to run and easier to choose.
Client Words
Working with Jennifer and her team brought clarity to our ministry in a way we couldn’t have reached on our own. Their thoughtful questions helped us define our purpose and sharpen our message so we could show up with confidence.
From the strategy to design, every detail removed the guesswork and helped us communicate with intention. I’m so grateful for their talent and guidance.
Branding FAQs
Straight answers to the questions people want to know before investing, like what the process looks like, what’s included, and why strategy-first branding matters.
Because a strategic brand should help your business work better every single day.
Your business deserves a brand that actually works
A brand isn’t a logo. It’s the clarity, message, and experience that make people trust you, remember you, and choose you.
When the pieces work together, your business gets easier to run, your marketing gets cleaner, and you attract better-fit clients.
If you’re ready for branding built intentionally, not rushed, not templated, and not “good enough for now,” let’s talk.
Let’s build the foundation everything else stands on
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
