Your brand shapes how people feel about your business long before they ever work with you. When it’s grounded in strategy, it shifts perception, builds trust, and makes choosing you the easy decision.
Branding isn’t just how you look. It is how you sell, scale, and stay remembered.
Build a brand that attracts the right clients and inspires them to stay
Branding built on strategy and designed to grow with you
Start Your Signature Experience
Why does someone choose one business over another?
It isn’t logic. It isn’t a checklist. It is emotion.
Most buying decisions happen subconsciously, shaped by how a brand makes someone feel. From the moment someone finds your Instagram, lands on your website, or hears your name from a friend, they are forming an instant impression. And it needs to be the right one.
Your brand works a lot like a first date. If there is no spark, no sense of this feels right, they will move on.
In business, just like dating, first impressions matter more than we think.
If your brand doesn’t create an emotional connection, you’re losing sales
We'll shoot you straight
Get a custom brand that builds trust and turns browsers into buyers
That’s where our branding services come in
VIEW OUR PORTFOLIO
You’re ready for more than that. You’re ready for branding that actually works, builds trust, stands out in a crowded market, and turns interest into inquiries with ease.
That’s what we create.
When your brand is intentional and not just pretty, it becomes a powerful business tool that moves people, builds loyalty, and turns dream clients into paying clients.
Let’s get honest for a second. A quick Canva logo or Fiverr graphic isn’t branding. It’s decoration.
A strong brand starts long before design. It begins with strategy, the message, and the positioning that make every visual work for you instead of against you.
Most small businesses skip this step. They settle for a logo without a strategy and then wonder why their brand feels forgettable or why the right clients aren’t showing up.
Let’s get honest for a second. A quick Canva logo or Fiverr graphic is not branding. It is decoration.
A strong brand starts long before design. It begins with strategy, the message, and the positioning that make every visual work for you instead of against you.
Most small businesses skip this step. They settle for a logo without a strategy and then wonder why their brand feels forgettable or why the right clients are not showing up.
You are ready for more than that. You are ready for branding that actually works, builds trust, stands out in a crowded market, and turns interest into inquiries with ease.
That is what we create.
When your brand is intentional and not just pretty, it becomes a powerful business tool that moves people, builds loyalty, and turns dream clients into paying clients.
Signature Brand Design is the core of what we do. It is for businesses that want depth, intention, and a message strong enough to guide every decision.
We start with strategy so your foundation is solid. We clarify your positioning, your message, your audience, and the story your brand needs to tell. Once the strategy is set, we turn that clarity into a timeless visual identity that helps people trust you, remember you, and choose you with confidence.
You will walk away with a strategic brand framework, a polished visual identity, and a complete brand manual that makes it simple to show up consistently as your business grows.
A focused, strategy-first branding experience that builds clarity, trust, and recognition
Signature Brand Design
Strategic branding for your next chapter
Typography System
Full Color Palette
Icon or Pattern
Submark
Secondary Logo
Primary Logo
A timeless identity designed to help people trust you, remember you, and choose you with confidence.
Visual Identity
Creative Direction & Mood Board
Brand Strategy Framework
Brand Discovery
The heart of your brand and the roadmap for everything that follows.
Brand Strategy
Clear space and sizing
A beautifully organized brand manual that keeps every touchpoint consistent as you grow.
You get a brand foundation that gives you confidence, direction, and a visual identity that finally feels like you.
You also walk away with everything laid out clearly, so you know exactly what you are getting without the extra noise.
Clarity first. Design second. Consistency everywhere.
Signature Brand Design
What's included
Logo applications and examples
Color values & Type styling
Brand usage guidelines
Brand Guidelines
Ready to start your brand transformation?
view our portfolio
We partner with service providers, creative entrepreneurs, and purpose-driven businesses who are ready for clarity, connection, and a brand that actually moves their business forward.
Brands we build
Other industries we support
Restaurants, coffee bars, ministries, salons, creative studios, nonprofits, real estate teams, e-commerce shops, and law firms
What matters most isn’t the category. It is alignment, clarity, and the desire to build something real. If your business isn’t listed but our approach resonates, reach out. Let’s see if we are the right fit.
Wellness practitioners, yoga, Pilates and fitness studios, personal trainers, beauty and self-care brands
Wellness & Lifestyle Brands
Photographers, planners, florists, event stylists, bakers, bridal beauty specialists
Wedding & Event Professionals
Business, leadership, wellness, health, mindset, and relationship coaches, authors, and speakers
Coaches & Thought Leaders
Interior designers, realtors, home stagers, custom home builders, renovation experts, boutique retailers
Home & Interior Brands
— Gaby Zatarain, Gaby & Grace
Rebranding with Jennifer transformed our business. The results over the past few years speak for themselves. I’m beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina and Co.
We’re Jennifer Taormina & Co, a branding and Showit web design studio that starts with strategy and backs every decision with real-world experience.
For more than twenty years, Jennifer has helped small businesses grow with clarity and intention. She has partnered with solopreneurs, emerging founders, and established brands who were ready for sharper direction and a brand that finally felt like them.
Wherever you are in your business, our process stays the same. Strategy comes first, design follows with purpose, and your brand starts working as hard as you do.
A studio built on strategy, not guesswork
Meet your branding team
You’ll work directly with Jennifer and a seasoned team of strategists and creatives who care deeply about delivering clarity, creativity, and meaningful results.
Branding that looks beautiful and works even harder
What makes working with us different?
Strategy guides every choice so your brand connects, earns trust, and drives action instead of sitting pretty on the sidelines.
We don’t design logos. We build brands.
From colors to copy, nothing is random. Everything supports your goals and the experience your clients need to feel when they find you.
Every decision has a purpose.
If something does not serve your business, we will say so and point you in the right direction. Clear guidance saves time, protects your investment, and keeps your brand moving forward.
We tell you the truth.
We have built them, grown them, and advised many more over the years. We know what it takes to stand out in a crowded market where every decision matters.
We get small businesses.
We bring heart, insight, and real experience to every brand we work with. When your business grows, that is the win we are working for.
Your success is our measure of success.
Clients don’t hire us for pretty graphics.
They hire us because smart branding makes their business easier to run.
— Keri Baskins, MPR Ministries
Working with Jennifer and her team brought clarity to our ministry in a way we couldn’t have reached on our own. Their thoughtful questions helped us define our purpose and sharpen our message so we could show up with confidence.
From the design to the color palette, every detail removed the guesswork and helped us communicate with intention. I’m so grateful for their talent and guidance.
Clients often ask...
Branding FAQS
Strong brands are built on clarity, not guesswork.
This guide gives you the straightforward, strategic answers people need before making an investment in branding. What the process looks like. What’s included. Why it matters. And how a strategic identity helps your business work better every single day.
Explore Branding FAQS
Start your project
A brand isn’t a logo. It’s the clarity, message, and experience that make people choose you, trust you, and remember you. When these pieces work together, your business grows with more ease, more confidence, and the right clients.
If you’re ready for a brand that’s built intentionally, not rushed or templated or just good enough for now, you’re in the right place.
Let’s talk about what your next chapter looks like and what your brand needs to support it.
