Here’s the fine print—but written with you in mind. At Jennifer Taormina & Co., we value your trust and are committed to protecting your privacy. Whether you're browsing our website, downloading a free resource, purchasing a template, booking a branding package, or getting started on a custom website, we want you to feel confident about how your information is collected, used, and protected.
This Privacy Policy explains what data we collect, how we use it, who we share it with, and what rights you have along the way. By using our Website, you agree to the terms outlined below.
1. INTRODUCTION
Jennifer Taormina & Co. (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy outlines the types of information we may collect from you or that you may provide when you visit www.jennifertaormina.com (the “Website”), including, but not limited to, when you:
a. Access any content, services, features, functionality, mobile applications, downloadable materials, or courses offered through the Website;
b. Interact with our advertising or applications on third-party websites or services that include a link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy does not apply to information collected by:
c. Any third party, including through applications or content (including advertising) that may be linked to or accessible from the Website;
d. Any other means outside of your direct interaction with our Website and Services.
If you do not agree with our policies and practices, your choice is to not use our Website. By accessing or using the Website, you accept and agree to be bound by this Privacy Policy and our Terms of Use. This policy may be updated from time to time, and your continued use of the Website after any such changes constitutes your acceptance of those changes.
2. CHILDREN UNDER THE AGE OF 13
a. Our Website and Services are not intended for children under 13 years of age. All users must be at least 13 years old to access or use this Website.
b. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take reasonable steps to delete such information from our records.
c. If you have reason to believe that a child under the age of 13 has provided personal data to us through the Website or Services, please contact us immediately at admin@jennifertaorminaco.com, and we will make reasonable efforts to remove the information from our database.
d. Residents of certain U.S. states—including but not limited to California—who are under the age of 13, 16, or 18 may have additional rights regarding the collection and sale of their personal information under applicable state laws.
3. WHEN WE COLLECT INFORMATION FROM YOU
We collect and process personal and non-personal information when you access or interact with our Website and Services. This includes, but is not limited to, the following scenarios:
a. When you browse or navigate the Website;
b. When you submit information via a form, such as a contact form, inquiry, application, or other request;
c. When you make a purchase, sign up for a newsletter, register for a service, or download a resource;
d. When you respond to surveys, participate in promotions, or engage with us via email, chat, or social media platforms;
e. When you interact with embedded or third-party content, such as videos, social media feeds, or integrations;
f. When you access the Website using a mobile device or web browser that utilizes cookies, pixels, tags, or similar tracking technologies.
In addition, we may collect information indirectly through third-party service providers that we use to operate our business and deliver our Services. These include:
g. Stripe for secure payment processing;
h. HoneyBook for client relationship management, scheduling, and project workflows;
i. Flodesk for email marketing and automation;
j. Calendly for appointment scheduling.
These third-party platforms may collect and share data such as your name, email address, payment information, IP address, browser and device details, time zone, and behavioral or interaction data relevant to your engagement with our Website or communications.
k. We also use analytics tools such as Google Analytics and Meta Pixel to collect behavioral insights, understand visitor behavior, improve user experience, and deliver personalized or relevant advertising content. If you arrive at our Website via an affiliate referral link, we may track that referral for attribution purposes.
By using our Website, you consent to the collection and processing of information as described in this section.
4. WHAT TYPES OF INFORMATION WE COLLECT FROM YOU
A. Voluntary Information
1. Voluntarily Provided Information
When you visit our Website or use our Services, we may collect certain types of personal information that you voluntarily provide. This may include your name, email address, mailing address, phone number, payment details (including credit card or billing information), age, gender, marital status, and demographic or professional details such as your business name, industry, job title, or website URL. We may also collect information about your preferences, interests, social media handles, and any additional details you choose to share through forms, questionnaires, or consultation calls.
2. Information Collected Through Your Interactions
We collect information you provide through various channels, including:
a. Forms submitted on our Website (such as newsletter sign-ups, contact forms, client applications, or downloadable opt-ins);
b. Purchases made through our Website (including templates, digital products, or services);
c. Appointment bookings made via Calendly;
d. Onboarding through HoneyBook;
e. Email interactions via Flodesk marketing campaigns.
Payment-related data is securely processed via third-party platforms such as Stripe. We may receive transactional details, including confirmation of payment and purchase history. Additionally, we may retain copies of correspondence you send to us, including emails, support inquiries, and client communication notes.
3. Publicly Shared Information (“User Contributions”)
You may also choose to provide information that is published or posted in public areas of the Website, such as blog comments or testimonials. Please note that any User Contributions are shared at your own risk, and we cannot control how others may access, view, or share that content.
B. Automatic Data Collection
1. Technologies Used and Information Collected
We also collect certain information automatically when you interact with our Website, using technologies such as cookies, pixels, web beacons, tags, scripts, and similar tracking tools. This may include:
• Your internet connection and IP address
• Browser type and device information
• Operating system and time zone
• Location data (based on IP address or device settings)
• Referring and exit pages
• Pages visited and time spent on the Website
• Traffic logs, error reports, and usage patterns
• Interactions with specific content or features
2. Purpose of Collection
This automatically collected information is used to help us:
• Analyze Website traffic and visitor behavior
• Improve Website performance, functionality, and usability
• Deliver personalized or targeted marketing and promotional content
• We use analytics and advertising tools such as Google Analytics, Meta Pixel, and similar technologies to support these efforts.
3. Categories of Data Collected in the Last 12 Months
In the preceding twelve (12) months, we have collected the following categories of consumer data:
a. Identifiers (e.g., name, email address, IP address, device identifiers);
b. Commercial information (e.g., purchase history and transaction details);
c. Internet or other electronic network activity (e.g., browsing or search history, interactions with our Website);
d. Geolocation data (derived from IP address or device);
e. Professional or employment-related information (if submitted, such as business name or job title).
4. Data Retention
We retain both voluntarily provided and automatically collected data for as long as necessary to fulfill the purposes for which it was collected. This includes providing our Services, complying with legal obligations, resolving disputes, enforcing our agreements, and supporting business operations. Retention periods may vary depending on the type of data and applicable regulatory requirements.