Building a website is a big decision, and you deserve clarity before you say yes.
These FAQs cover what’s included, process, timelines, copy, SEO, and what happens after launch.
One important note up front: we only build websites on a strong brand foundation. If you need branding too, we can handle that first, then bring it to life online.
Straight answers before you invest.
Website FAQs
Website design
Yes. A high-performing website needs a clear brand foundation: positioning, messaging, visuals, and voice. Without that clarity, a site can look great and still feel vague. And vague doesn’t convert.
If you already have professional branding, great. If not, we’ll guide you through Signature Brand Design first, or we can pair branding + website back-to-back.
No. We build custom Showit websites from the ground up.
If you’re looking for a template setup, you might not need a custom build (and we’ll tell you that). If you want a site built intentionally around your goals, offers, and client journey, you’re in the right place.
We don’t do quick fixes or partial edits. We rebuild from the foundation so your site matches your brand, supports your message, and is built to grow with you.
Yes. Showit is built for easy updating. We’ll train you after launch so you can confidently swap images, update text, and make simple edits without feeling like you’re about to break something.
Copywriting + SEO
If you want us to handle it, you can add Website Copywriting so your messaging and design are built together, intentionally. If you’re thinking, “I’d rather have one team handle the whole thing,” you’re not alone. It’s often the smoothest path.
If you’re writing your own copy, we’ll give you our Website Copy Prep Guide so you know what to write for each page and how to structure it.
It includes:
- What each page needs to do
- A simple section-by-section outline
- Prompts to help you write clearly and confidently
- CTA guidance so your site actually guides action
- Homepage: what you do, who it’s for, outcomes, proof, next step
- About: trust + credibility, your approach, standards, how you work
- Services: offers, what’s included, how it works, outcomes, FAQs, CTA
- Contact: what happens next, who it’s for, how to apply
Simple. Strategic. No fluff.
We need final copy before design begins so we can build your site around your message, not cram your message into a finished layout. If you’re adding copywriting, we’ll build the timeline around that.
- Page titles + meta descriptions
- Proper heading hierarchy (H1, H2, H3)
- Image alt text
- Clean URL structure (page slugs)
Keyword research isn’t included in the standard website package.
If you already know the terms your clients search, we’ll use that direction to shape page titles and structure. If you want deeper research and recommendations, SEO Keyword Research can be added on so your website is built around the right terms from the start.
What’s included
Most projects include:
- Website strategy + sitemap (so every page has a job)
- Fully custom Showit design + build
- Navigation + footer design
- Homepage + interior pages (scope depends on your needs)
- Desktop + mobile layouts (designed intentionally)
- On-page SEO essentials
- Training + 7 days post-launch support
Optional add-ons: additional pages, blog setup through WordPress, copywriting, SEO keyword research, and advanced integrations.
Process + timeline
Most custom websites take 8–12 weeks from kickoff to launch. Timeline depends on page count, complexity, and how quickly your content is delivered (copy, images, logins, and approvals).
- Final branding files (logos, fonts, color codes)
- Final website copy
- Final images
- Domain access + key logins
- Details for any tools you want connected (email marketing, booking, forms)
The more prepared you are, the smoother the project will feel.
- Kickoff + direction
- Sitemap + page flow
- Content collection
- Design + build in Showit
- Revisions
- Testing + pre-launch review
- Launch + training + post-launch support
Yes. We’ll guide the launch process and help you connect your domain to Showit. You’ll keep ownership of your domain and registrar account, and we’ll tell you exactly what to update so everything goes live cleanly.
Investment + Support
Custom Showit websites start at $11,500. Pricing is based on scope (page count, features, integrations, and add-ons). You’ll receive a clear proposal before you commit.
Yes. A $500 scoping + proposal deposit reserves your custom scope + quote and is applied to your total if you book.
- 50% to reserve your project
- 25% at midpoint
- 25% at launch
If you need a different structure, we can talk through options during the proposal phase.
- Website training
- 7 days post-launch support for small updates and questions
If you want ongoing support, we offer care and retainer options for continued improvements as your business grows.
Some projects are a template with your logo and photos dropped in. Others are custom builds shaped around your offers, messaging, and how your clients actually skim, hesitate, and decide.
The difference usually comes down to:
- Strategy and structure
- Custom design + build
- Scope (pages, features, integrations, add-ons)
- Guidance (process, revisions, launch, training)
If your site needs to be a real asset, not just “something pretty,” you’re looking at the second category.
A template gets you online. A custom site is built to do a job.
Templates can be a great option if you’re early, your offers are simple, and you just need a clean place to send people.
Custom makes sense when you need clearer messaging, better flow, and a site that matches your brand and scales with you.
Custom is usually worth it if:
- You’re established but your site doesn’t reflect your level
- Your message feels unclear and people drop off
- You want better-fit inquiries (not just more inquiries)
- You’re tired of patching things together and want it built on purpose
If you’re not there yet, we’ll tell you. No weird pressure.
If you want a website that pulls its weight and makes it easier to choose you, the next step is to apply. We’ll confirm fit and map out clear next steps.
Ready when you are
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
