Building a website is a big decision, and you deserve clarity before you say yes.
These FAQs cover what’s included, process, timelines, copy, SEO, and what happens after launch.
One important note up front: we only build websites on a strong brand foundation. If you need branding too, we can handle that first, then bring it to life online.
Straight answers before you invest
Website FAQs
Website design
Yes. Branding comes first.
A high-performing website needs a clear brand foundation: positioning, messaging, visuals, and voice. Without that clarity, a site can look great and still feel vague. And vague doesn’t convert.
If you already have professional branding, amazing. If not, we’ll guide you through Signature Brand Design first, or we can pair branding + website back-to-back.
No. We build custom Showit websites from the ground up.
If you’re looking for a template setup, you might not need a custom build (and we’ll tell you that). If you want a site built intentionally around your goals, offers, and client journey, that’s what we do.
We don’t do quick fixes or partial edits.
We rebuild from the foundation so your site matches your brand, supports your message, and is built to grow with you.
Yes. Showit is built for easy updating.
We’ll train you after launch so you can confidently swap images, update text, and make simple edits without feeling like you’re about to break something.
Copywriting + SEO
If you want us to handle it, you can add Website Copywriting so your messaging and design are built together, intentionally.
If you’re thinking, “I’d rather have one team handle the whole thing,” you’re not alone. It’s often the smoothest path.
If you’re writing your own copy, we’ll give you our Website Copy Prep Guide so you know what to write for each page and how to structure it.
It includes:
- What each page needs to do
- A simple section-by-section outline (no blank doc panic)
- Prompts to help you write clearly and confidently
- CTA guidance so your site actually guides action
- Homepage: positioning, what you do, who it’s for, outcomes, proof, next step
- About: trust + credibility, your approach, standards, how you work
- Services: what you offer, what’s included, how it works, outcomes, FAQs, CTA
- Contact: what happens next, who it’s for, how to apply
Simple. Strategic. No fluff.
We need final copy before design begins so we can build the site around your message, not cram your message into a finished design.
If you’re adding copywriting, we’ll build the timeline around that.
We build your website with strong on-page foundations, like:
- Page titles + meta descriptions
- Clean page structure (headings that make sense)
- Image alt text
- Thoughtful URL structure
- Sitemap submission and search readiness
Keyword research is not included in the standard website package.
If you already know the terms your clients search, we’ll use that direction to shape page titles and structure.
If you want deeper research and recommendations, SEO Keyword Research can be added on so your website is built around the right terms from the start.
What’s included
Most projects include:
- Website strategy + sitemap (so every page has a job)
- Fully custom Showit design + build
- Navigation + footer design
- Homepage + 4 interior pages (often About, Services, Contact, and one more)
- Desktop + mobile layouts (designed intentionally)
- On-page SEO essentials
- Training + 7 days post-launch support
Optional add-ons
Additional pages, blog setup through WordPress, copywriting, SEO keyword research, and advanced integrations.
Showit allows separate desktop and mobile layouts, which means mobile isn’t an afterthought. It gets its own design decisions.
Process + timeline
Most custom websites take 8–12 weeks from kickoff to launch.
Timeline depends on page count, complexity, and how quickly your content is delivered (copy, images, logins, and approvals).
- Final branding files (logos, fonts, color codes)
- Final website copy
- Final images
- Domain access + key logins
- Details for any tools you want connected (email marketing, booking, forms)
- The more prepared you are, the smoother the project will feel.
- Kickoff + strategy
- Sitemap + page flow
- Content collection
- Design + build in Showit
- Revisions
- Testing + pre-launch review
- Launch + training + post-launch support
You’ll keep ownership of your domain and registrar account, and we’ll tell you exactly what to update so everything goes live cleanly.
After your Fit Check Call, we require a $500 scoping + proposal deposit to create a custom plan and quote. If you book your project, that deposit is applied to your total.
Investment + Support
Pricing is based on scope (page count, features, integrations, and add-ons). You’ll receive a clear proposal before you commit.
50% to reserve your project
25% at midpoint
25% at launch
If you need a different structure, we can talk through options during the proposal phase.
- Website training
- 7 days post-launch support for small updates and questions
If you want ongoing support, we offer care and retainer options for continued improvements as your business grows.
Some projects are a template with your logo and photos dropped in. Others are custom builds shaped around your offers, messaging, and how your clients actually decide.
The difference usually comes down to:
- Strategy and structure
- Custom design + build
- Scope (pages, features, integrations, add-ons)
- Guidance (process, revisions, launch, training)
If your site needs to be a real asset, not just “something pretty,” you’re looking at the second category.
Templates can be a great option if you’re early, your offers are simple, and you just need a clean place to send people.
Custom makes sense when you need clearer messaging, better flow, and a site that matches your brand and scales with you.
Custom is usually worth it if:
- You’re established but your site doesn’t reflect your level
- Your message feels unclear and people drop off
- You want better-fit inquiries (not just more inquiries)
- You’re tired of patching things together and want it built on purpose
If you’re not there yet, we’ll tell you. No weird pressure.
Your business deserves a brand that actually works
A brand isn’t a logo. It’s the clarity, message, and experience that make people trust you, remember you, and choose you.
When the pieces work together, your business gets easier to run, your marketing gets cleaner, and you attract better-fit clients.
If you’re ready for branding built intentionally, not rushed, templated, or "good enough for now," let’s talk.
Let’s build the strategic foundation everything else stands on.
We’ll review your application within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
