Jennifer Taormina & Co. is a creative studio in Austin that partners with service-based and retail businesses—from Texas, to coast to coast, and across the pond. We specialize in strategic branding and design, custom Showit websites, and easy-to-use website and Canva templates that help our clients grow with clarity and confidence.



From timelines to file formats to “Do I really need a full brand identity?” — we’ve got you covered.

We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.

Branding FAQs 

start your brand experience

From timelines to file formats to “Do I really need a full brand identity?”—we’ve got you covered.

We created a dedicated FAQ page with answers to the most common questions small business owners ask about branding.

Branding FAQs 

start your brand experience

Branding basics and why it matters

Branding basics and why it matters

What is branding, and why does it matter for my business?

What is branding, and why does it matter for my business?

Branding isn’t just a logo or color palette — it’s the perception people have of your business, shaped by every interaction they have with you. From your messaging to your visuals to the way you make people feel, branding sets the tone for the entire client experience.

It’s what makes you recognizable, trustworthy, and memorable. It positions you clearly in the market so the right people can find you, connect with you, and choose you —not just once, but again and again.

Think of branding as your business’s reputation — but with intention behind it. When done well, it becomes the difference between blending in and building something that truly stands out.

Can branding really help me get more clients?

Can branding really help me get more clients?

It can—and not just more people, but the right ones.

When your brand is clear, consistent, and rooted in strategy, it starts attracting people who actually get you—the ones who value your work, feel aligned with your message and are ready to take the next step. It builds trust before you ever get on a call, launch a product, or promote an offer.

If you're booking clients, selling services or products, or converting customers through an online store or retail shop, a strong brand creates connection before conversion. People understand what you stand for, what makes you different, and why you're the one they’ve been looking for.

It’s not about attracting everyone—it’s about being clear enough to connect with the right people.

What’s the ROI of branding?

What’s the ROI of branding?

Branding is an investment—not an expense —because it keeps working for you long after the project is done.

A strong brand gives you the foundation to raise your prices, attract better-fit clients or customers, and create loyalty that lasts. It shortens your sales cycle, improves how people experience your business, and positions you to grow with intention — not overwhelm.

It also makes everything else — from your marketing to your messaging to your operations—more consistent, effective, and aligned.

Branding isn’t just a one-time upgrade. It’s a long-term strategy that helps your business scale with more ease, clarity, and confidence — and become the brand people trust without hesitation.

Explore our custom branding services to learn how we build brands with strategy and longevity.

Do I need branding if I’m just getting started?

Do I need branding if I’m just getting started?

If you’re just starting out, you don’t need everything—but you do need clarity.

Getting clear on your brand voice, values, and audience from day one saves time, money, and a whole lot of second-guessing later. And even a simple, well-executed visual identity can help you show up professionally and build trust from the start.

We offer options for every stage — and we’re happy to guide you toward the right fit.


How do I know if it’s time for a rebrand?

How do I know if it’s time for a rebrand?

If your brand no longer reflects where you are—or where you're headed — it might be time for a rebrand.

Maybe your business has grown, but your branding still speaks to an earlier version of you. Maybe your visuals feel inconsistent, your messaging isn’t landing, or you’re attracting the wrong audience — clients, customers, or collaborators.

Or maybe your brand just isn’t standing out in a way that feels aligned anymore.

That disconnect is often a sign you’ve outgrown your current brand — and a rebrand can help you step confidently into your next level.

Ready to rebrand? Explore our full-service branding packages.


Understanding brand elements

Understanding brand elements

What’s the difference between a logo and a brand identity?

What’s the difference between a logo and a brand identity?

Think of a logo like the signature on a masterpiece—it’s important, but it’s not the whole work of art. A brand identity is the full visual experience that tells your brand’s story at a glance.

Logo Variations: Primary, alternate, submark, and icon versions to give you flexibility across platforms

Color Palette: A professionally selected color scheme to ensure consistency everywhere you show up

Typography: Carefully selected fonts that complement your brand’s personality and support your messaging hierarchy

Visual Direction: A cohesive design system that shows how everything ties together for a unified look

As you can see, a strong brand identity is so much more than a logo—it’s everything your audience can visually experience about your brand.

What are the different types of logos?

What are the different types of logos?

Great question! Think of your logo variations like a well-curated wardrobe: different styles for different settings, but all working together to create a cohesive presence.

  • Primary Logo: Your main logo — the signature piece of your brand identity.

  • Alternate Logo: A variation of your primary logo (horizontal vs. stacked) for different layouts or formats.

  • Submark:  simplified version of your logo for small-scale use, like social media icons or watermarks.

  • Icon: A minimal graphic element (often a symbol from your logo) perfect for favicons, apps, or tight spaces.

What file formats will I receive?


What file formats will I receive?


  • All packages include a style guide covering logo, color, and typography usage.
  • Our Signature Package includes a full brand manual with your voice, values, positioning, and strategy — everything you need to apply your brand with confidence.
At the end of your branding project, we’ll make sure you have all the right files — so your brand looks flawless everywhere it shows up (no blurry logos, no formatting struggles).

Here’s what you’ll receive:

  • Logo variations: Delivered in your full color palette, black, and white (based on your package)

  • PNG files: For digital use, with transparent backgrounds

  • SVG files: Scalable vector graphics for web use — stays sharp at any size

  • EPS files: Print-ready files for signage, packaging, or collateral

  • RGB + CMYK versions: Color profiles optimized for both screen and print

  • Typography files: Fonts used in your brand, so your visuals stay consistent

  • Style guide or brand manual: 



Why are font choices so important in branding?


Why are font choices so important in branding?


Fonts do more than look good—they set the tone for how your brand speaks visually.

The typography we choose supports your overall brand personality, makes content easier to read, and reinforces consistency across every touchpoint.

We create a clear hierarchy of type styles— headlines, subheadlines, body text, and accents—so your brand stays polished and easy to navigate. Accent fonts are used sparingly for high-impact moments, like callouts or emotional emphasis, where a unique detail can add interest without distracting from your message.

How does a color palette support my brand?


How does a color palette support my brand?


Your color palette does a lot of heavy lifting —it creates recognition, evokes emotion, and brings cohesion wherever your brand appears.

We choose your colors based on color psychology, market positioning, and how they perform across digital and print. You’ll receive a primary palette, supporting tones, and accent colors—all with guidance on when and how to use them.

Choosing colors isn’t just about what you like. It’s about choosing tones that reflect how you want people to feel — and how you want your brand to be perceived.

Branding strategy and positioning



Branding strategy & positioning



Why do I need a brand strategy?




Why do I need a brand strategy?




A brand strategy gives your visuals purpose, your messaging clarity, and your business direction.

It defines your voice, values, audience, and positioning—so every piece of content, design, offer, and communication works together to move your business forward with intention.



How do I use my brand strategy for marketing?




How do I use my brand strategy for marketing?




Your brand strategy is your north star—it keeps your marketing clear, intentional, and consistent.

It tells you who you’re talking to, what matters to them, and how to say it in a way that connects. It helps you speak to the right people, in the right way, on the right platforms—without second-guessing every post or promotion.

Instead of throwing content at the wall, you’re showing up with purpose and personality. You’re not guessing what to say —you’re creating with clarity and confidence.




What happens if I skip strategy and just focus on design?




What happens if I skip strategy and just focus on design?




Design might get attention—but without strategy, it rarely drives results.

You can have a beautiful logo or a sleek website, but without a clear strategy behind it, your brand won’t resonate, convert, or grow with you.

Even if you have a general idea of your audience, strategy goes deeper — helping you clarify not just who they are, but what they need to hear, how they want to feel, and what moves them to act. It connects the dots between what you offer and what your audience values.

Without strategy, your brand might look good on the surface but fall flat where it matters most: connection, consistency, and results.

Strategy is what turns visuals into a voice—and a business into a brand.




Can’t I just figure out my brand as I go?




Can’t I just figure out my brand as I go?




You can — but it usually takes longer, costs more, and comes with a lot more trial and error.

Brand strategy gives you clarity upfront, so you're not constantly reinventing your messaging, visuals, or offers. It helps you make confident decisions, stay consistent, and grow with purpose instead of reacting to whatever’s next.

Your brand will evolve—that’s normal. But having a clear foundation makes that evolution intentional instead of chaotic.


What’s the difference between brand strategy and marketing strategy?




What’s the difference between brand strategy and marketing strategy?




Brand strategy is the foundation—it defines your voice, values, audience, and positioning.

Marketing strategy is how you share that brand with the world.

Without a strong brand strategy, your marketing can feel inconsistent or ineffective. With one, everything you put out feels aligned, intentional, and impactful.

Put simply:
  • Brand strategy shapes the why and what behind your business.
  • Marketing strategy determines the how, where, and when you show up— through emails, social content, campaigns, ads, and beyond.


Do I still need a brand strategy if I’m the face of my brand?




Do I still need a brand strategy if I’m the face of my brand?




Yes—especially then.

Even if your brand is built around you, your audience still needs clarity: who you help, how you help them, and why it matters.

A brand strategy helps you show up consistently and with intention, even as you evolve. It ensures your business doesn’t just rely on personality — but on purpose.

It helps you build something bigger than just you—a brand that’s recognizable, consistent, and scalable over time.


Branding packages and process


Branding packages & process


What’s included in your brand design packages?



What’s included in your brand design packages?



Branding isn’t one-size-fits-all—and neither are our packages.

That’s why we offer two carefully crafted options designed to meet you exactly where you are, whether you’re just getting started or stepping into a full brand evolution. (Both come with our signature VIP treatment, of course.)

Package 1:
ESSENTIALS BRAND DESIGN (6–8 weeks)

Perfect for businesses in the early stages that are ready to strengthen their presence and grow with confidence. Essentials gives you the strategic foundation and visual identity you need to look polished, feel aligned, and show up like a pro.

What’s included:

  • Brand discovery questionnaire – guided prompts to clarify your voice, mission, and audience
  • Brand strategy snapshot – a high-level outline of your brand’s voice, tone, and positioning
  • Creative direction – curated mood board and visual direction before design begins
  • Primary logo design – your custom-crafted signature logo
  • Icon logo design – a minimalist brand mark for versatile, high-impact moments
  • Color palette – refined colors tailored to your personality and market positioning
  • Typography selections – a cohesive font system to support your tone and aesthetic
  • Style guide – a concise reference for consistent use across platforms

Package 2:
SIGNATURE BRAND DESIGN (10-12 weeks)

Designed for brands ready for a full transformation. Whether you’re starting fresh or rebranding with intention, this package delivers in-depth strategy and a complete suite of visual assets — so you can grow with clarity, confidence, and consistency.

What’s included:
  • Brand discovery questionnaire – a deeper dive into your vision, audience, and goals
  • Brand strategy presentation – detailed breakdown of your values, voice, positioning, and ideal client profile
  • Creative direction – curated mood board and visual direction before design begins
  • Primary logo design – your signature logo, custom-crafted to reflect your brand’s essence
  • Secondary logo design – a flexible layout variation for expanded use
  • Submark logo design – a compact version perfect for icons and small spaces
  • Icon logo design – a clean, minimalist mark for high-visibility use
  • Color palette – refined color system tailored to your brand tone and market positioning
  • Typography suite – a complete font system supporting hierarchy and brand personality
  • Comprehensive brand manual – a beautifully organized guide with strategy and visuals to ensure consistency across every platform

Compare our brand packages to find the best match for your goals.

How does the brand design process work?


How does the brand design process work?


We like to keep things smooth, structured, and stress-free—because branding should feel exciting, not overwhelming.

You’ll get everything you need in your personalized onboarding page—including your timeline, questionnaires, file access, and helpful resources—so you always know what’s coming next.

Here’s a quick look at how the JT & Co brand design process works:

  1. Package selection – choose either the Essentials or Signature package based on your goals and stage of business.
  2. Project booking – review your proposal, sign your agreement, and submit a 50% deposit to lock in your start date (we typically book about a month in advance).
  3. Brand discovery – complete your Brand Foundation Questionnaire so we can get crystal clear on your voice, vision, goals, and audience.
  4. Strategy & creative direction – review your brand strategy and custom mood board — this sets the visual direction and strategic foundation before design begins.
  5. First logo concepts – receive two distinct logo concepts (with variations depending on your package), plus a Loom video walk-through explaining the design thinking behind each.
  6. Refinements & finalization – choose your preferred concept, and we’ll refine it to make it just right.
  7. Color palette & typography selection – review your custom color system and font suite — carefully chosen to enhance your visual identity and bring it all together.
  8. Final review & approval – we’ll do one last check to make sure every element is aligned and ready for launch.
  9. Delivery of final files – once your final payment is received, we’ll deliver your fully organized, ready-to-use brand kit with all logos, colors, fonts, and guides.

From start to finish, we’re with you every step of the way.

We’ve fine-tuned this process to be collaborative, empowering—and (dare we say) actually fun.

How long does the branding process take?


How long does the branding process take?


Most projects take 6–12 weeks, depending on the package you choose and how quickly you complete your deliverables.

We book a limited number of clients each month so we can give every project the time, care, and strategy it deserves. Once you’re officially on the calendar, you’ll receive your full schedule — so you know exactly what’s coming and when.

Our process is fine-tuned to balance creativity with momentum — so you walk away with a brand that feels like you and is built to grow with you.

If you're looking for something overnight, we might not be the best fit. But if you're ready for something intentional, lasting, and aligned — we’ve got you.

Why don’t you list your prices online?


Why don’t you list your prices online?


Because branding isn’t something you price shop—it’s something you partner on.

At Jennifer Taormina & Co, branding isn’t a transaction. It’s a collaborative experience rooted in clarity, creativity, and strategy.

We offer two thoughtfully designed packages—not custom quotes but before we talk numbers, we want to understand where you are and where you're headed. That way, we can guide you to the option that best supports your goals, your stage of business, and the kind of growth you're ready for.

That’s why we begin with conversation— because branding should start with connection, not a price tag.


Ownership, revisions and additional services



Ownership, revisions and additional services



Will I own my logo and brand assets?


Will I own my logo and brand assets?


Absolutely! Once your final payment is made, your brand files are all yours—no strings attached. You’ll receive full ownership and usage rights to your logo, color palette, typography, and all the assets we create. Your brand is your business; we make sure you have everything you need to use it with confidence.


What if I need additional revisions?



What if I need additional revisions?



We include two rounds of refinements with every package. If you need more, we offer additional revisions for a set fee per round.

This keeps the process efficient, focused, and on track—while still allowing room for collaboration.





What happens if I need brand collateral (business cards, etc.)?




What happens if I need brand collateral (business cards, etc.)?




Our brand packages focus on building your core brand identity—but we do offer add-on design services for collateral, available for an additional fee.

After your brand is complete, we can create pieces like business cards, packaging, signage, social media templates, and more. These add-ons ensure that everything you put out into the world reflects your new brand and maintains consistency across every touchpoint.



Can I book just a logo design, without the full package?




Can I book just a logo design, without the full package?




Short answer: no — because a logo on its own won’t set your brand apart.

Branding is about more than a pretty mark. Our packages are designed to give you a cohesive system — with strategy and structure behind the visuals — so your logo, fonts, colors, and messaging work together to tell a consistent, meaningful story.

We also offer Showit website design and customizable templates — but full custom websites are only available to branding clients. Because great websites start with great branding.

GRAB THE GUIDE

GRAB THE GUIDE

Know your brand inside and out—so your dream clients will, too






Free Brand Clarity Guide!

Branding without clarity is like marketing without a message: it doesn’t stick.

Before you (re)brand, you need more than visuals—you need strategy.
This 10-page guide walks you through defining your brand’s purpose, positioning, and personality—so every marketing move becomes clear, consistent, and aligned.

When your brand is rooted in strategy, your marketing gains direction.
And the right clients? They’ll feel it.














A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”

If you’re ready for a brand that’s built to grow with you—one that positions you for long-term success, attracts high-value clients, and scales with intention—you’re in the right place.

Let’s talk about what’s possible—for your brand and your business.

A brand that actually works isn’t something you grab off the shelf. It’s not fast food, it’s not cookie-cutter, and it’s definitely not “just a logo.”

If you’re ready for a brand that’s built to grow with you — one that positions you for long-term success, attracts high-value clients, and scales with intention — you’re in the right place.

Let’s talk about what’s possible — for your brand and your business.

Let’s build you a brand that lasts.

Your business deserves more than a quick fix

inquire about your project

inquire about your project

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Ready to get clear on your brand?