Marketing

Do I Need to Hire a Copywriter for My Small Business?

January 15, 2019

It’s the job of your copywriter to bring the value you provide alive to your customers with words. If they’ve done that, you’ll end up making money in your sleep.

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Does the idea of writing about yourself and/or your business make you want to poke your own eyes out?

If so, you’ve probably been stalling on posting regularly on your business’ social media accounts … which makes your business look stagnant.

And you’ve probably been avoiding redoing your mediocre website copy … which undersells the service you provide.

And maybe you even fidget around when people ask what you do … which doesn’t do much to build confidence in your company.

You need to put words to work for you. Here are four reasons why you need a copywriter or copyeditor for your small business.

The 4 reasons why:

1. A copywriter helps you make sales in your sleep.

It’s the job of your copywriter to bring the value you provide alive to your customers with words. If they’ve done that, you’ll end up making money in your sleep. Of course, the most important factor in sales is a solid service that solves a problem. But great copy for your marketing materials (online and off) is like having you, on your best day, cloned a few times and spreading the word about your business in all of the places where your ideal customer hangs out.

2. A copywriter frees up your time.

It’s human nature to put off or at a minimum, drag out things you don’t enjoy doing. This is also true for things you don’t feel are your strengths. Because of this, maybe you’re overthinking what to post on social. You’re spending too much time researching what’s worth saying on your website. You’re obsessing over what your “voice” sounds like in word form and whether that’ll even connect with your customers when they read it.

In short, you’re taking the precious time you could be using to build your business, in order to learn someone else’s trade: writing. A copywriter frees up your time to improve your services, plan for your business’ future, take care of your customers and support the employees or contractors you work with.

3. A copywriter makes you look more pro – trustworthy.

No more embarrassing typos on your website or in your email newsletters. No more posts on social that make your customer think, “So what?” and unfollow you. A copywriter makes you look polished and pro.

4. You get a teammate to talk through your ish with.

A good copywriter is often like a therapist. They listen. They re-articulate what you’re saying back to you. They offer fresh ideas. Their job is to “get you.” They help you find your voice. And most importantly, they help you distill the millions of thoughts you have about your business into one, potent story or statement that’ll move your customers to action.

A good copywriter is more than a sounding board. They take what you’re saying about your business and organize it into compelling, digestible language for your customer to consume.


What have your experiences been, writing about your business? Leave a comment below.

Ready to hire a copywriter for your business? Check out this blog post, How to Hire a Copywriter next to know what to look for in a copywriter. Plus, what to say to prospective hires and even where to find one.

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