Marketing

Do I Need to Hire a Copywriter for My Small Business?

January 15, 2019

It’s the job of your copywriter to bring the value you provide alive to your customers with words. If they’ve done that, you’ll end up making money in your sleep.

Write Your Next Chapter

Now Trending:

I'm 49 years old and believe age is just a number and shouldn't define us. While my purpose may have changed from my 20 and 30s, I can connect the dots to where I am today, which brings me to you. I've learned that embracing this time in our lives can lead us to the most rewarding growth opportunities personally and professionally. 


I'm jennifer!

hello,

LET'S CHAT

Interested in working together? Let's get to know each other! Book a free, no-obligation 30-minute introductory call.

Does the idea of writing about yourself and/or your business make you want to poke your own eyes out?

If so, you’ve probably been stalling on posting regularly on your business’ social media accounts … which makes your business look stagnant.

And you’ve probably been avoiding redoing your mediocre website copy … which undersells the service you provide.

And maybe you even fidget around when people ask what you do … which doesn’t do much to build confidence in your company.

You need to put words to work for you. Here are four reasons why you need a copywriter or copyeditor for your small business.

The 4 reasons why:

1. A copywriter helps you make sales in your sleep.

It’s the job of your copywriter to bring the value you provide alive to your customers with words. If they’ve done that, you’ll end up making money in your sleep. Of course, the most important factor in sales is a solid service that solves a problem. But great copy for your marketing materials (online and off) is like having you, on your best day, cloned a few times and spreading the word about your business in all of the places where your ideal customer hangs out.

2. A copywriter frees up your time.

It’s human nature to put off or at a minimum, drag out things you don’t enjoy doing. This is also true for things you don’t feel are your strengths. Because of this, maybe you’re overthinking what to post on social. You’re spending too much time researching what’s worth saying on your website. You’re obsessing over what your “voice” sounds like in word form and whether that’ll even connect with your customers when they read it.

In short, you’re taking the precious time you could be using to build your business, in order to learn someone else’s trade: writing. A copywriter frees up your time to improve your services, plan for your business’ future, take care of your customers and support the employees or contractors you work with.

3. A copywriter makes you look more pro – trustworthy.

No more embarrassing typos on your website or in your email newsletters. No more posts on social that make your customer think, “So what?” and unfollow you. A copywriter makes you look polished and pro.

4. You get a teammate to talk through your ish with.

A good copywriter is often like a therapist. They listen. They re-articulate what you’re saying back to you. They offer fresh ideas. Their job is to “get you.” They help you find your voice. And most importantly, they help you distill the millions of thoughts you have about your business into one, potent story or statement that’ll move your customers to action.

A good copywriter is more than a sounding board. They take what you’re saying about your business and organize it into compelling, digestible language for your customer to consume.


What have your experiences been, writing about your business? Leave a comment below.

Ready to hire a copywriter for your business? Check out this blog post, How to Hire a Copywriter next to know what to look for in a copywriter. Plus, what to say to prospective hires and even where to find one.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

Browse By Category

Advice

Resources

Growth

Strategy

Branding

Marketing

so hot right now

Read My Story

I'm 49 years old and believe age is just a number and shouldn't define us. While my purpose may have changed from my 20 and 30s, I can connect the dots to where I am today, which brings me to you. I've learned that embracing this time in our lives can lead us to the most rewarding growth opportunities personally and professionally. So come on in and let me share my story with you...





I'm Jennifer. 

Hi there!

Daily Affirmations for Radiant Women

GET IT NOW

FREE DOWNLOAD

Developing Your Passion in Midlife

GET it now

MIDLIFE GUide

 Top Resources

The Radiantly Midlife monthly newsletter is chock-full of wisdom, curated products, books and podcasts, "aha" moments, and rich conversations to help you flourish in your health, heart, and life. So pull up a chair and get ready to feel radiant and renewed!

delivered monthly

Radiantly Midlife