5 Things You Can Learn From Your Competition

January 17, 2019

Researching your competition can help you improve the quality of the services you offer, market your business and position your services.

Write Your Next Chapter

Now Trending:

I'm 49 years old and believe age is just a number and shouldn't define us. While my purpose may have changed from my 20 and 30s, I can connect the dots to where I am today, which brings me to you. I've learned that embracing this time in our lives can lead us to the most rewarding growth opportunities personally and professionally. 

I'm jennifer!



Interested in working together? Let's get to know each other! Book a free, no-obligation 30-minute introductory call.

Whether you played soccer in high school or enter your pies in the county fair every year, you’ve experienced competition. And understanding who you’re up against is a natural part of competing well.

Here’s why studying your competitors gives you a leg up in your small business:

  1. You’ll understand your business’ strengths and can choose how to use them to your advantage
  2. You can zero in on your target audience based on who’s not already being served … or who could be better served by your business
  3. Knowing where your competition’s services are lacking gives you the opportunity to shine in those areas and become the no-brainer choice for customers
  4. Knowing your competitors’ pricing allows you to make strategic decisions about your own 
  5. Finding out what they’re doing online (marketing-wise) can illuminate opportunities to connect with (and convert) potential customers for your business

The information you gather as you research your competition will be super helpful not only as you improve the quality of the services you offer, but also as you market your business and position your services.

That’s why I created my Business Competition Workbook, so you can step out of the dark and into the light when it comes to understanding who you’re up against. Get your free copy right here.

Doing a deep analysis of your business’ competitors will take an afternoon, but I promise, it’s worth it to operate your business with your eyes wide open. Other than taking customer feedback seriously, there’s no better way to elevate the work you do and create a more effective marketing strategy for it.

Do the homework and it will pay off! 

If you’d like to dig even deeper, or need help knowing what and how to search online to find and assess your competitors, check out these two articles next:

How to Identify Your Competitors in 6 Steps
10 Ways to Find out What Your Competitors Are Doing

Here’s the Recap:

  1. Your business has both direct and indirect competition. Know who they are and how what you offer stacks up. Don’t forget to research both what customers say your competition does well and where they need improvement.
  2. Once you’ve identified what sets your business apart (whether pricing, services offered or a unique approach), highlight that thing as you market your business. It’ll help potential customers make the decision to go with you.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

Browse By Category







so hot right now

About Jennifer

I'm 50 years old and believe age is just a number and shouldn't define us! I'm passionate about helping women embrace who they are, push through those limiting beliefs, and live a life that truly shines. I love sharing my wisdom and experiences and having rich dialogues with fellow entrepreneurs, so pull up a chair, friend, and come on in...

I'm Jennifer. 

Hi there!

Daily Affirmations for Radiant Women



Developing Your Passion in Midlife

GET it now


 Top Resources

The Radiantly You monthly newsletter is chock-full of wisdom, curated products, books and podcasts, "aha" moments, and rich conversations to help you flourish in your health, heart, and life. So pull up a chair and get ready to feel radiant and renewed!

delivered monthly

Radiantly You


Privacy Policy

Terms of Service

Terms of Use

© Jennifer Taormina 2022

Business Coaching
Life Coaching

Business Consultant

Life Coach & Business Coach


WoRk with Me >

 follow along 
 on instagram: