Advice

It’s Time for a Career Change…Where Do I Start?

February 4, 2019

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This blog is about my business and personal experiences to help illuminate your entrepreneurial journey. I'm a business coach, consultant, mentor and motivational speaker with over 2o years of experience. 



I'm Jennifer!

Dear Jenny,

I am a psychotherapist who has been in private practice full-time for the past ten years. I never really branded myself and historically loved the idea of being a “generalist,” but at this point in my career, it is time for a change. Also, the challenges of working with insurance are making it increasingly more difficult to practice in a way that feels authentic. I am not even sure where to start.

Dear Pivoting,

I appreciate you writing in with this question because many women want to make a change in their career, but are uncertain where to start.

To get started, I wanted first to provide you with some questions to help you get to the heart of the matter – “it’s time to make a change.”

The reason for a change

Take an honest and thoughtful approach to answer these questions:

  • What shifted so that you no longer love the idea of being a “generalist”?
  • Who do you want to be?
  • How do you want to be of service?
  • Do you want to make a change only because of the insurance billing challenges in the healthcare industry affecting the way you practice?
  • Do you want to make a make a change to create a practice that is more in alignment with your clients needs instead of having to meet the requirements set by the insurance companies for reimbursement?
  • Do you want to make a change because you feel unfulfilled?
  • Do you want to make a change because you want to increase your income?
  • Do you want to make a change to lessen your overhead office cost?
  • Do you want to make a change to create an online practice (i.e., appointments via Zoom)?

After answering these questions and doing some soul searching:

  • What is the overall underlying reason for wanting to make a career change?
  • What are the next steps you can take towards making this change?

Your experience

  • What is the throughline in your experiences?
  • What new skills have you learned?
  • What value do you add to your clients that make them repeat customers?
  • What are your hobbies and how can you apply them to a business?

How can you apply your experience, skills, value, and/or hobbies by:

  1. Creating and testing a new online counseling and coaching business model that doesn’t accept insurance while maintaining your current practice; or
  2. Creating a business using a passion project or hobby you have while still maintaining your practice so you can test market your new business model.

I hope that taking the time to answer these questions helps you become clear on your career move. Make a list of actionable goals that will pave your path forward in the direction you want to take.

I can give you more advice and next steps once you’ve decided how you want to pivot and dance into this next season of your life!

All my best,
Jenny

Disclaimer: The advice given in this column is for educational, informational and entertainment purposes only. The reader is responsible for the outcomes of any actions and/or decisions made based on this advice.

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About JENNIFER

I’m a business coach, consultant, mentor, and motivational speaker with over 20 years of experience. I’ve worked with Fortune 500s, SMBs, and startups in cities like Houston, San Francisco, Los Angeles, Seattle, and London. 






With my help, businesses deliver greater value to their customers and increase profits while becoming respected leaders in their industries. The lessons I’ve learned (and the wisdom they bring) have allowed me to give entrepreneurs like you the problem-solving skills needed to realize your business vision.






Jennifer Taormina — Seasoned Business Coach and Consultant for Online Entrepreneurs

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