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You know that “proven” business strategies and marketing content templates are a dime a dozen. They look great, they promise to deliver results, but what happens when you actually try to use them? They don’t work. And if you’ve spent any time at all trying to build a sustainable business, then you know that using […]

Why “Proven” Strategies Can Hurt Your Small Business

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6 Transformative Ways Gratitude Makes Entrepreneurs Great

Growth

5 Ways to Avoid Business Constipation

Growth

5 Easy Steps to Build An Email List

Marketing

Why Following The Herd Can Ruin Your Business

Marketing

Welcome to My
Journal

I created this space as a resource for entrepreneurs looking for inspiration, motivation, advice, know-how, and wisdom from a seasoned entrepreneur and thought leader who has been there and done that. Here, I share my thoughts and what I've learned to help illuminate your journey and bring out the best in you and your business.

You know that “proven” business strategies and marketing content templates are a dime a dozen. They look great, they promise to deliver results, but what happens when you actually try to use them? They don’t work. And if you’ve spent any time at all trying to build a sustainable business, then you know that using […]

Why “Proven” Strategies Can Hurt Your Small Business

Strategy

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gratitude, entrepreneur, grateful, entrepreneurs, practicing gratitude

The concept of gratitude is a powerful one. Gratitude is proven to increase our overall happiness, improve our relationships and help us perform better at work.

6 Transformative Ways Gratitude Makes Entrepreneurs Great

Growth

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business constipation, small business, entrepreneur, constipation

We all know what constipation is, but when it comes to constipation in business, you can’t just take a laxative and expect it to go away. You have to get things moving. Business constipation is a very real problem and one that affects many entrepreneurs and small business owners.  What does business constipation even feel […]

5 Ways to Avoid Business Constipation

Growth

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email, list building, lead magnet, email lists, email marketing, marketing

While everyone else is chasing “likes” and “comments” online, you (the savvy business owner you are) can invest your time and energy into something far more valuable: building your email list. But business owners often dismiss the idea of growing an email list as painfully dull or outdated. They’re wrong. Time-tested marketing principles haven’t changed […]

5 Easy Steps to Build An Email List

Marketing

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marketing, business decisions, strategy, business

Following the herd is what happens when social proof goes wrong. In other words, the more people we see doing something, the more we see it as the right thing for us to do. But in business, following the herd can be dangerous.

Why Following The Herd Can Ruin Your Business

Marketing

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website design, customer experience, customer service, website, storefront

A Potential Customer Arrives at Your Website, Now What? Your website is the front door to your business. You shape the experience your customers have when they land on your website. Let’s take a walk through a brick-and-mortar storefront before we navigate through your website… You walk through the door, and the saleswoman greets you […]

Increase Your Website Conversions Now

Strategy

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resources, business, email, client, online scheduling, password manager

My top five business tools for April: ClickUp (Project Management)  After using Asana for years and hearing so my hype about Clickup, I decided to give it a test drive after hearing @thejenapaulo (Biz Ops Consultant) talk about it so much. Being organized is a key to having a highly productive workday—ClickUp took my workflow […]

Resource Roundup – April 2021

Resources

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value, client, price, service

How you value yourself and your services can be a make it or break it in your business. I see more often than not, women small business owners and coaches have a wave of self-doubt when it comes to pricing their services.   You see a few competitors offer their services much lower than yours, and […]

Value Your Services to Maximize Profits

Strategy

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lead magnets

This article is a crash course in lead magnets: what they are, their benefits, and what it takes to create a lead magnet that works!

6 Ways Useful Lead Magnets Grow Your Email List

Strategy

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branding, small business, coach, visual branding, brand board, Canva, DIY branding, Small business branding, branding for coaches

Working with a brand consultant or web designer can be costly. But that doesn’t mean you shouldn’t invest in your branding. Download my DIY Brand Board to create a consistent visual brand throughout your website, social media and your online and printed materials.

DIY Branding for Coaches That’s Simple and Fun

Branding

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Get the right people to listen and start taking action. The Brand Clarity Workbook is designed to help you create a strong definition of your brand, attract more customers, and build a loyal audience who will buy from you again and again.







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About JENNIFER

I’m a business coach, consultant, mentor, and motivational speaker with over 20 years of experience. I’ve worked with Fortune 500s, SMBs, and startups in cities like Houston, San Francisco, Los Angeles, Seattle, and London. 






With my help, businesses deliver greater value to their customers and increase profits while becoming respected leaders in their industries. The lessons I’ve learned (and the wisdom they bring) have allowed me to give entrepreneurs like you the problem-solving skills needed to realize your business vision.






Jennifer Taormina — Seasoned Business Coach and Consultant for Online Entrepreneurs

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