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Value Pricing, Value-based pricing, value-focused pricing
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As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]

Avoid Common Pricing Mistakes: Discover the Power of Value Pricing

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5 Powerful Pricing Strategies for Increased Profit and Client Happiness

Strategy

Unleash Organic Traffic: 5 Essential Strategies to Maximize Your Reach

Strategy

Unlock Your Dream Retail Accounts: 5 Key Sections for a Winning Media Kit

Marketing

Why “Proven” Strategies Can Hurt Your Small Business

Strategy

Welcome to My
Blog

Nice to meet you! I'm Jennifer, a Business Coach, Consultant and Motivational Speaker. My passion is helping e-commerce store owners and service-based businesses boost their customer conversions by enhancing their customer journey, improving their overall customer experience, and optimizing their marketing strategies. 

Whether you need help attracting and retaining customers or simply looking to take your business to the next level, I'm here to support you on your entrepreneurial journey toward success.


Value Pricing, Value-based pricing, value-focused pricing

As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]

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Avoid Common Pricing Mistakes: Discover the Power of Value Pricing

Strategy

pricing strategy, pricing, pricing strategies, service-based business

Establishing the right pricing strategy is crucial to your success in the competitive world of service-based businesses. It not only impacts your profitability but also influences your clients’ perception of your services’ value. With various pricing strategies available, choosing the most suitable one for your business can be challenging. This comprehensive guide will help you […]

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5 Powerful Pricing Strategies for Increased Profit and Client Happiness

Strategy

brand, branding, brand guidelines, brand strategy

Imagine you’re at a lively party buzzing with fascinating people. Amidst the crowd, one person catches your eye – they’re dressed impeccably, radiating approachability, and exuding an undeniable charisma. You’re instantly drawn to them, eager to learn who they are and what makes them so captivating. This magnetic allure is the power of branding. In […]

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The Magnetic Force: 5 Ultimate Pillars for Branding Success

Marketing

shopify, seo, performance, page insights, website traffic, boost sales

If you’re running a Shopify store, you might be wondering how you can improve your search engine rankings to drive more organic traffic and increase sales. In this blog post, I’ll discuss the importance of page speed and how optimizing it can have a significant impact on your store’s SEO, traffic and sales. I’ll also […]

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7 Ultimate Tips Turbocharge Shopify Speed and Boost Your SEO

Strategy

revenue strategy, revenue streams, revenue

Picture this: Your small service-based or e-commerce business is a high-performance car, and your revenue strategy is the engine that powers it. To keep your car roaring down the highway of success, you need to fine-tune that engine regularly. So, let’s pop the hood and optimize your revenue strategy for maximum performance! Why is it […]

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Skyrocket Your Earnings: The Ultimate Revenue Strategy Guide

Strategy

organic traffic, keywords, seo

Many small business e-commerce and service-based business owners face the challenge of increasing their organic traffic and standing out in their industry. But don’t worry – there are strategies and tools you can use to level the playing field and attract more visitors to your website. In this post, I’ll share some practical tips on […]

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Unleash Organic Traffic: 5 Essential Strategies to Maximize Your Reach

Strategy

media kit, e-commerce media kit, retail partnerships, e-commerce brands

As an e-commerce business owner, you may already know the importance of pitching your products to retailers to expand your customer base and increase sales. However, without a well-crafted media kit, your pitches may fall flat. In this blog post, we’ll explore why media kits are essential when pitching to retailers and share tips on […]

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Unlock Your Dream Retail Accounts: 5 Key Sections for a Winning Media Kit

Marketing

You know that “proven” business strategies and marketing content templates are a dime a dozen. They look great, they promise to deliver results, but what happens when you actually try to use them? They don’t work. And if you’ve spent any time at all trying to build a sustainable business, then you know that using […]

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Why “Proven” Strategies Can Hurt Your Small Business

Strategy

gratitude, entrepreneur, grateful, entrepreneurs, practicing gratitude

The concept of gratitude is a powerful one. Gratitude is proven to increase our overall happiness, improve our relationships and help us perform better at work.

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6 Transformative Ways Gratitude Makes Entrepreneurs Great

Growth

business constipation, small business, entrepreneur, constipation

We all know what constipation is, but when it comes to constipation in business, you can’t just take a laxative and expect it to go away. You have to get things moving. Business constipation is a very real problem and one that affects many entrepreneurs and small business owners.  What does business constipation even feel […]

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5 Ways to Avoid Business Constipation

Growth

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About JENNIFER

As a business coach, consultant, boutique marketing and branding studio owner, mentor, and motivational speaker with over 20 years of experience, I've worked with Fortune 500s, SMBs, and startups in cities like Houston, San Francisco, Los Angeles, Seattle, and London.






With my help, businesses deliver greater value to their customers and increase profits while becoming respected leaders in their industries. The lessons I've learned (and the wisdom they bring) have allowed me to give entrepreneurs like you the problem-solving skills needed to realize your business vision. I am committed to providing the guidance and support you need to achieve your business goals. 






Meet Jennifer Taormina,  Business Coach & Marketing Leader Committed to Your Success

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