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Value Pricing, Value-based pricing, value-focused pricing

As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]

Avoid Common Pricing Mistakes: Discover the Power of Value Pricing

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5 Powerful Pricing Strategies for Increased Profit and Client Happiness


Unleash Organic Traffic: 5 Essential Strategies to Maximize Your Reach


Unlock Your Dream Retail Accounts: 5 Key Sections for a Winning Media Kit


Why “Proven” Strategies Can Hurt Your Small Business


Welcome to My

Nice to meet you! I'm Jennifer, a Business Coach, Consultant and Motivational Speaker. My passion is helping e-commerce store owners and service-based businesses boost their customer conversions by enhancing their customer journey, improving their overall customer experience, and optimizing their marketing strategies. 

Whether you need help attracting and retaining customers or simply looking to take your business to the next level, I'm here to support you on your entrepreneurial journey toward success.

email, list building, lead magnet, email lists, email marketing, marketing

While everyone else is chasing “likes” and “comments” online, you (the savvy business owner you are) can invest your time and energy into something far more valuable: building your email list. But business owners often dismiss the idea of growing an email list as painfully dull or outdated. They’re wrong. Time-tested marketing principles haven’t changed […]

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5 Easy Steps to Build An Email List


marketing, business decisions, strategy, business

Following the herd is what happens when social proof goes wrong. In other words, the more people we see doing something, the more we see it as the right thing for us to do. But in business, following the herd can be dangerous.

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Why Following The Herd Can Ruin Your Business


website design, customer experience, customer service, website, storefront

A Potential Customer Arrives at Your Website, Now What? Your website is the front door to your business. You shape the experience your customers have when they land on your website. Let’s take a walk through a brick-and-mortar storefront before we navigate through your website… You walk through the door, and the saleswoman greets you […]

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Increase Your Website Conversions Now


resources, business, email, client, online scheduling, password manager

My top five business tools for April: ClickUp (Project Management)  After using Asana for years and hearing so my hype about Clickup, I decided to give it a test drive after hearing @thejenapaulo (Biz Ops Consultant) talk about it so much. Being organized is a key to having a highly productive workday—ClickUp took my workflow […]

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Resource Roundup – April 2021


value, client, price, service

How you value yourself and your services can be a make it or break it in your business. I see more often than not, women small business owners and coaches have a wave of self-doubt when it comes to pricing their services.   You see a few competitors offer their services much lower than yours, and […]

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Value Your Services to Maximize Profits


lead magnets

This article is a crash course in lead magnets: what they are, their benefits, and what it takes to create a lead magnet that works!

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6 Ways Useful Lead Magnets Grow Your Email List


branding, small business, coach, visual branding, brand board, Canva, DIY branding, Small business branding, branding for coaches

Working with a brand consultant or web designer can be costly. But that doesn’t mean you shouldn’t invest in your branding. Download my DIY Brand Board to create a consistent visual brand throughout your website, social media and your online and printed materials.

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DIY Branding for Coaches That’s Simple and Fun


Branding is one of those buzzwords that few people genuinely understand despite being seen and heard all over the business blogosphere. Few businesses get branding right, and most miss the mark entirely. This is especially true with small businesses and coaches trying to make their mark in the world.

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The Truth About Branding for Small Businesses and Coaches


grow your business, small business, profit

Here are 3 simple steps I took to grow my small business during the economic downturn. So, put on your small business CEO hat and let’s dive right in.

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3 Simple Steps to Grow Your Business During the Pandemic


small business, systems, processes, procedures, stress, small business owner, project management, clickup

Running a small business isn’t easy. But it’s even harder when your business starts running you.

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Creating Business Systems to Help You Work Smarter



Get the right people to listen and start taking action. The Brand Clarity Workbook is designed to help you create a strong definition of your brand, attract more customers, and build a loyal audience who will buy from you again and again.

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About Jennifer

Hello, I'm Jennifer. With a career spanning over two decades, I've had the pleasure of collaborating with a diverse spectrum of companies - from eager startups to global Fortune 500 giants. I passionately believe in transforming entrepreneurial dreams into tangible realities, infusing vitality into businesses, and sparking positive change that ripples out to impact our clients' families and communities. Together, we're not just building businesses; we're illuminating the path towards a brighter, more prosperous future.

Meet Jennifer Taormina: Championing Business Growth and Transformation

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