While everyone else is chasing “likes” and “comments” online, you (the savvy business owner you are) can invest your time and energy into something far more valuable: building your email list. But business owners often dismiss the idea of growing an email list as painfully dull or outdated. They’re wrong. Time-tested marketing principles haven’t changed […]

Following the herd is what happens when social proof goes wrong. In other words, the more people we see doing something, the more we see it as the right thing for us to do. But in business, following the herd can be dangerous.

A Potential Customer Arrives at Your Website, Now What? Your website is the front door to your business. You shape the experience your customers have when they land on your website. Let’s take a walk through a brick-and-mortar storefront before we navigate through your website… You walk through the door, and the saleswoman greets you […]

My top five business tools for April: ClickUp (Project Management)  After using Asana for years and hearing so my hype about Clickup, I decided to give it a test drive after hearing @thejenapaulo (Biz Ops Consultant) talk about it so much. Being organized is a key to having a highly productive workday—ClickUp took my workflow […]

How you value yourself and your services can be a make it or break it in your business. I see more often than not, women small business owners and coaches have a wave of self-doubt when it comes to pricing their services.   You see a few competitors offer their services much lower than yours, and […]

This article is a crash course in lead magnets: what they are, their benefits, and what it takes to create a lead magnet that works!

Working with a brand consultant or web designer can be costly. But that doesn’t mean you shouldn’t invest in your branding. Download my DIY Brand Board to create a consistent visual brand throughout your website, social media and your online and printed materials.

Branding is one of those buzzwords that few people genuinely understand despite being seen and heard all over the business blogosphere. Few businesses get branding right, and most miss the mark entirely. This is especially true with small businesses and coaches trying to make their mark in the world.

Here are 3 simple steps I took to grow my small business during the economic downturn. So, put on your small business CEO hat and let’s dive right in.

Running a small business isn’t easy. But it’s even harder when your business starts running you.