value, client, price, service

Are You Underestimating Your Value When Pricing Your Services?

The price battle going on in your head is a race to the bottom. I see more often than not, women small business owners and coaches have a wave of self-doubt when it comes to pricing their services.

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5 Simple Steps for Email List Building That Converts

Marketing

Don’t Follow the Herd When Making Business Decisions

Strategy

How to Protect Your Online Brand Reputation

Branding

Working with a brand consultant or web designer can be costly. But that doesn’t mean you shouldn’t invest in your branding. Download my DIY Brand Board to create a consistent visual brand throughout your website, social media and your online and printed materials.

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Branding

This post is your guide to finding the right copywriter to write your website copy, landing pages that convert, craft killer email newsletters, or dream up engaging social media posts.

What Should I Look for in Hiring a Copywriter?

Marketing

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Dear Jenny, I’m about to start a small catering business and I anticipate working alone for the first 1-2 years. My budget is tight but I want to launch successfully. Can you help me with what branding…

What Branding Essentials Are Necessary When I First Start Out?

Advice

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Dear Jenny, I’ve been giving friends and family advice on interior decorating for free for years. They always ask about paint colors and furniture placement when I’m over.

What Do I Say to Family & Friends Who Want My Professional Services for Free?

Advice

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Great branding makes you look professional and can turn a casual browser into a potential customer.

How Do I Choose Colors and Fonts for My Business’ Branding?

Branding

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Dear Jenny, I’m naturally organized and would love to get paid to help people streamline their lives! But I’m trying to decide whether to focus on being a professional organizer in…

How Do I Pick a Niche for My Professional Organization Business?

Advice

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Dear Jenny, I run a housekeeping business and have a lady who works with me (we divide up the cleaning jobs between us) – she does exceptional work, but…

How Do I Handle an Employee Who’s Always Running Late?

Advice

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starting a business, advice, service

I want to network and create buzz around my new business, but I’m finding many people suggesting that I give my services away for free as I’m just starting out.

Does Starting a Business Mean Giving Away Your Services…for Free?

Advice

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branding statement, branding, positioning statement, strategy

Have you ever been asked what you do, or about your business, said something hastily, and then walked away feeling like your description was totally lame?

How to Write a Brand Statement for Your Small Business

Strategy

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Dear Jenny, I am a psychotherapist who has been in private practice full-time for the past ten years. I never really branded myself and historically loved the idea of being a “generalist,” but at this point in my career, it is time for a change. Also, the…

It’s Time for a Career Change…Where Do I Start?

Advice

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What value does your business promise to deliver? That’s your brand! Pinpoint your value, vibe and vision so you can grow your community and book more clients in a way that brings deep joy. 


Your Roadmap to Brand Clarity 

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