Gaby & Grace Portfolio

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Brand Identity
Brand Design
Brand Assets

Services

Gaby & Grace is a handcrafted accessories brand rooted in creativity, connection, and purpose. When founder Gaby Zatarain approached us, she was ready for a brand that reflected how far her business had come—and where she was headed. Together, we created a refined brand identity that honors her story, aligns with her values, and sets the stage for continued growth.

The result? A cohesive, future-ready brand that stands out with clarity and confidence at every touchpoint.

Gaby & Grace

e-Commerce | Retail

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Develop a versatile, future-ready design system

Establish consistency across all brand platforms

Create deeper connection with target audience

Refresh an evolving brand identity to reflect growth and purpose

Project Goals

Gaby & Grace | Handcrafted jewelry and accessories brand
Type: e-commerce, retail, wholesale
Founded: 2020
Location: Texas
Founder: Gaby Zatarain

Client

Case Study

Gaby & Grace | Handcrafted jewelry and accessories brand

Type: e-commerce, retail, wholesale
Founded: 2020
Location: Texas
Founder: Gaby Zatarain

We partnered with Gaby to build a brand rooted in strategy and intention—one that would reflect her evolution as a founder and connect more meaningfully with her customers. Before diving into visuals, we spent time uncovering the core of her business: her values, voice, audience, and long-term goals.

From there, we developed a brand identity system that not only aligned with her products but told the story behind them. The result was a cohesive brand foundation designed to grow with her—from packaging and wholesale to digital marketing and future product lines.

Our Approach

Outcomes

The updated brand not only elevated Gaby & Grace’s positioning in the market, it gave Gaby peace of mind. With a professional, thoughtful identity in place, she now has the tools and confidence to continue scaling—on her terms.

Increased Confidence & Market Value

The logo was thoughtfully designed to be applied across various touchpoints—from product tags to packaging and promotional materials—giving Gaby the flexibility to grow.

A Future-Ready Logo System

From packaging to social to wholesale, the rebrand brought consistency to every channel. The result: greater brand recognition, stronger retail presence, and time saved on marketing execution.

Visual Consistency Across All Platforms

The new identity speaks directly to her ideal customer—intentional, style-driven women who value purpose and handmade artistry. The branding now reflects the story behind the product.

A Stronger Connection with Her Audience

We crafted a refined brand identity that visually represents the evolution of Gaby & Grace—capturing not only where the brand is today, but where it’s going. The result feels elevated and aligned with her personal design sensibility.

A Reflection of Growth

Client Feedback

"Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. I am beyond grateful for her talent, dedication, and insight. If you’re looking for someone who truly understands branding and business, and who will elevate your brand while keeping it authentic, I highly recommend Jennifer Taormina & Co!"