Big-picture strategy with real-world business experience behind it.
If your brand feels pieced together or your website is just sitting there, it’s costing you trust.
We build clear brands and custom websites that help the right clients get it fast, trust you sooner, and take the next step.
Strategy-first branding and websites that make you the obvious choice
How we build brands that work
The Clarity to Conversion Method. Three phases that build trust fast and guide better-fit clients to a confident yes.
01 Brand Discovery
Clarity on what you do, who it’s for, and what makes you the obvious choice. Confident decisions. No guessing.
Positioning and messaging, turned into clear creative direction. So it sounds like you and looks like you everywhere.
02 Brand Strategy
A visual identity system and brand guide you can actually use. Less explaining. More confident yeses.
03 Brand System
Ready for a brand people trust and choose faster?
If your brand isn’t clear, you end up doing extra.
Extra explaining. Extra convincing. Extra follow-up.
And when what you sell is expertise, trust has to happen fast.
Because when someone lands on your site, they’re deciding quickly:
• Do you make sense?
• Do you feel credible?
• Are you the obvious choice?
And yes, you’re being compared to the other three tabs they have open.
When we work together, we build that foundation on purpose.
So your brand is clear, consistent, and doing its job before you ever have to explain yourself.
Your brand isn’t a logo. It’s the shortcut to trust.
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
If your brand isn’t making you easy to choose, this is where we start.
Is your brand doing its job?
When those three are true, marketing stops feeling like a full-time explanation job.
When they’re not, people hesitate. Then they keep looking.
- Makes you easy to spot.
- Makes you easy to trust.
- Makes you easy to choose.
A working brand does three things:
When your brand isn’t working, you feel it. Because you end up doing extra.
Signs your brand isn’t pulling its weight:
- People don’t get what you do fast
- Your offer feels harder than it should
- Your visuals feel inconsistent across platforms
- Your website doesn’t guide a clear next step
- Your differentiation is hard to explain
- Your marketing has to do the heavy lifting
You can have a beautiful logo and still struggle to sell.
Not because the logo is bad, but because the parts that make branding work were never built.
Branding and websites that get you chosen
We build strategic brand systems and custom Showit websites that make your business easier to run and easier to choose.
For expert-led service providers where trust needs to happen fast.
How we help
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
Because we make it make sense before we make it look good.
O2
We lock in what to say and how to say it, then we make it look like your level.
Clarity first, then design
O3
A brand can be beautiful and still be unclear. We build for clarity so the next step feels obvious.
Built to convert
O4
You get big-picture thinking, hands-on creative direction, and a team that executes cleanly.
Led by strategy + creative direction
O1
No templates. No trends. Built around your goals, your audience, and what makes you the obvious choice.
Tailored to your business
Pick the path that matches what you need right now. Not sure? Apply anyway and we’ll guide you.
Ways to work together
If your brand is clear but your website isn’t doing its job, you’re doing extra. We design custom Showit websites that look like your brand, tell the right story, and make it easy for better-fit clients to take the next step.
Custom Showit websites built to guide people to a confident yes.
Custom Websites
We clarify your positioning and messaging first, then turn it into a cohesive visual identity system you can actually use.
So your brand feels clear, confident, and easy to trust, without you having to over-explain every time you market.
Branding that makes you the obvious choice.
Signature Brand Design
If your business has grown but your brand and ways to work together still feel pieced together, marketing starts to feel heavier than it should. This VIP Day gives you a clear center so you can simplify your offers, sharpen your positioning, and show up with a message that actually lands.
Stop spinning. Get clear direction for what you sell and how people choose it.
Brand + Offer Strategy VIP Day
It’s a long list of titles, I know. But titles don’t build brands. People do.
And your brand should feel like it was built by someone who can see the whole picture.
I’ve spent two decades helping businesses get clearer, more credible, and easier to choose. Same goal every time: less explaining, more trust.
Founder. Creative Director.
Brand Strategist. Big-picture thinker.
Meet Jennifer Taormina
I’ve spent my career studying how people decide and what builds trust, from advertising to talent strategy to building businesses from the ground up.
Clarity, consistency, and an experience people can feel.
What actually builds brands
A brand isn’t what you say. It’s what people believe after experiencing you. That’s why we build it on purpose, so the right people choose you faster.
Here’s what that taught me:
A great brand isn’t just how it looks. It’s how it feels to interact with you. That experience is what makes people buy, come back, and tell their friends.
You get clear direction from the start, and a process that’s guided all the way through. I lead the strategy and creative direction. My team brings the design and website build to life.
So you can stop duct-taping pieces together and feel confident in what you’re putting into the world.
A great brand is about how people experience you
Because branding isn’t only what you say. It’s how you make people feel.
Jennifer has a rare ability to see the bigger picture and then map out clear, actionable steps to get you and your business there.
Dr. Loree Johnson
Therapist, Author & Speaker
Client Words
Client Words
Jennifer opened my eyes to what branding is really about. The Brand Book immediately shifted how I saw my business, and I knew it would shift how others saw it too.
Client Words
Darwin Ruiz
Personal Trainer & Medical Exercise Specialist
Client Words
Branding was new to me, but Jennifer walked me through every step and helped me get to the core of my business. I’m proud to share my brand now, and I feel confident communicating the experience we want clients to have.
Client Words
Tammy Murr
Owner, Classy Touch Cleaning
Client Words
Rebranding with Jennifer was a game-changer for Gaby & Grace, and the results over the past few years speak for themselves. Now our brand feels consistent and recognizable everywhere, and it has saved us time, effort, and money when creating marketing materials.
Client Words
Gaby Zatarain
Jewelry Designer, Boutique Owner
Client Words
Jennifer brought our vision to life with unique, custom logos that truly stand out. She was honest, transparent, on track with the timeline, and her eye for detail is unmatched.
Client Words
Jessica & Matthew Dillard
Realtor & Custom Home Builder
Client Words
Before working with Jennifer, my brand didn’t feel clear or complete. Now I’m proud to share my logo, my clients can find what they need, and everything feels more organized and aligned.
Client Words
Brook Paysse
Interior Designer
Client Words
Jennifer and her team gave my ministry clearer direction, helped us refine our purpose and goals, and took the guesswork out of marketing our message.
Client Words
Keri Baskin
Faith-based Author & Speaker
Client Words
view our portfolio
Some of the brands we’ve built
A few of the brands we’ve helped bring clarity, cohesion, and conversion to.
view our portfolio
view our portfolio
Some of the brands we’ve built
A few of the brands we’ve helped bring clarity, cohesion, and conversion to.
Your business deserves a brand that actually works
A brand isn’t a logo. It’s the clarity, message, and experience that make people trust you, remember you, and choose you.
When the pieces work together, your business gets easier to run, your marketing gets cleaner, and you attract better-fit clients.
If you’re ready for branding built intentionally, not rushed, not templated, and not “good enough for now,” let’s talk.
Let’s build the foundation everything else stands on
We review applications and respond within 2 business days. If it’s a fit, we’ll invite you to a complimentary 15-minute Fit Check Call.
