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Value Pricing, Value-based pricing, value-focused pricing
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As leaders in various sectors – consulting, coaching, e-commerce, digital marketing, and branding – we constantly strive to understand and meet our clients’ needs. Our success largely depends on how well we can show the value of our products and services. The key question is, how do we put a number on this ‘value’? Even […]

Avoid Common Pricing Mistakes: Discover the Power of Value Pricing

Featured Post

5 Powerful Pricing Strategies for Increased Profit and Client Happiness

Strategy

Unleash Organic Traffic: 5 Essential Strategies to Maximize Your Reach

Strategy

Unlock Your Dream Retail Accounts: 5 Key Sections for a Winning Media Kit

Marketing

Why “Proven” Strategies Can Hurt Your Small Business

Strategy

copywriter, copy, copyeditot
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If you need someone to write your website copy, craft killer email newsletters or dream up engaging social media posts, you’re in the right place.

What Should I Look for in Hiring a Copywriter?

Marketing

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Dear Jenny, Sometimes I look at Pinterest and YouTube tutorials and the whole DIY culture and wonder if the market for service-based businesses is shrinking…

How Do I Convince Potential Clients to Hire Me Instead of DIY-ing the Job?

Advice

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Dear Jenny, As a massage therapist, how important is it that I’m on social media? I’d rather not have to come up with things to post if I don’t have to, lol.

How Important Is It for My Massage Therapy Business to be on Social Media?

Advice

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Researching your competition can help you improve the quality of the services you offer, market your business and position your services.

5 Things You Can Learn From Your Competition

Strategy

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Your business is like a soufflé. Without the right foundation, the right tools, the right actions taken at the right time and the right ingredients, it’ll fall flat.

Is Your Service-Based Business Guaranteed to Rise?

Strategy

copywriter
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It’s the job of your copywriter to bring the value you provide alive to your customers with words. If they’ve done that, you’ll end up making money in your sleep.

Do I Need to Hire a Copywriter for My Small Business?

Marketing

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Dear Jenny, I’m just starting out as an event planner and need all the jobs I can get, but I want to attract clients with my same visual aesthetic. I want to become…

How Do I Attract Clients (for My Event Planning Business) Who Share My Same Aesthetic?

Advice

business structure, grow your business
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Dear Jenny, What type of business structure do I need for my small business? LLC, sole proprietorship, S Corp, partnership, limited partnership? HELP! I’m running my business solo and I’m totally confused about how I should set it up for tax purposes.

What Type of Business Structure Do I Need?

Advice